jC4GSW aZKBqCYyJ 3xTxpGHCuF — Costa Mesa, CA

84CP5J qyY2t6a6M vGcu6PWsb4 — Luxury Home & Design Brand

Location: Costa Mesa, CA (on-site)

Reports to: Founder/Owner

Salary: $75,000–$90,000 annually, depending on experience

About the Role

We’re looking for an experienced marketing generalist who can run the full day-to-day marketing engine for sEWNVK4W, a luxury interior design and handcrafted furnishings brand: CRM, email, paid media coordination, web, social, content, print and collateral.

The founder sets vision, priorities, and final decisions. This is a broad, hands-on execution role. You won’t be setting overall marketing strategy, but you will be the person making sure everything actually happens, and happens well, across a lot of moving pieces.

The ideal candidate has experience with a premium, luxury, design, lifestyle, or highly visual consumer brand and is comfortable working independently within HubSpot, GA4, and a website CMS. Email, CRM, and paid media are where this person’s expertise should run deepest, with strong, confident skills across social, web, content, and analytics as well.

Key Responsibilities

CRM & Lifecycle Marketing

•Build and send email campaigns in HubSpot per direction from the founder, including design, copy adaptation, segmentation, testing, and scheduling

•Set up, maintain, and optimize automated and triggered email workflows, including nurture sequences and behavioral triggers

•Maintain healthy, organized CRM data, including segmentation, suppression, list hygiene, and basic email deliverability best practices

•Monitor email and lifecycle performance and surface meaningful trends, opportunities, or issues

Paid Digital & Agency Partnership

•Serve as the day-to-day point of contact for our paid media agency

•Help translate agency strategy, reporting, and recommendations into clear, useful takeaways for the founder

•Bring thoughtful questions and an informed point of view to agency recommendations and campaign performance

•Support campaign execution where needed, including landing pages, promotional assets, tracking, and budget coordination

Social Media

•Own the editorial calendar and day-to-day posting across organic social channels

•Write captions and select imagery consistent with the established brand voice and visual direction, with founder review/approval as needed

•Monitor engagement, content performance, and relevant platform trends

•Identify strong-performing content and opportunities for reuse across channels

Web, SEO & Conversion

•Make website content updates, build landing pages, and manage product inquiry, contact, and lead-capture forms

•Work comfortably within the website CMS and coordinate with developers on larger site updates, technical issues, and fixes

•Apply foundational on-page SEO best practices, including page titles, meta descriptions, internal linking, image optimization, and content structure

•Coordinate with outside SEO partners where applicable

•Track on-site conversion performance and identify pages or funnels worth a closer look

Lead Flow & Sales Alignment

•Monitor marketing-generated leads and inquiries through HubSpot

•Help maintain visibility into lead source, quality, conversion, and follow-up

•Coordinate with sales to gather feedback on lead quality and identify meaningful trends

•Ensure marketing and CRM reporting accurately reflects the customer journey from initial inquiry forward

Analytics & Reporting

•Navigate GA4 independently, including building custom reports, monitoring conversion paths, and pulling channel-level data with confidence

•Use GA4 alongside HubSpot, paid media, and campaign data to understand funnel performance

•Prepare regular, organized reporting for the founder

•Flag meaningful changes, anomalies, opportunities, or areas that warrant a closer look

•Maintain disciplined campaign tracking and UTM conventions so reporting remains clean and useful

Content & Creative Execution

•Bring campaign creative to life within the brand’s established voice and visual guidelines

•Adapt and write marketing copy for email, social, web, landing pages, and supporting materials

•Handle light graphic production, including resizing, formatting, and simple layouts for email, ads, social, and web

•Coordinate brochure, catalog, and collateral production with outside designers and vendors

Print & PR Support

•Coordinate print advertising submissions, asset delivery, and proofing with outside vendors

•Support PR requests and coordination alongside the founder and leadership

•Help fulfill collateral and sample requests for sales partners or trade contacts as needed

Asset, Vendor & Project Management

•Maintain organized and accessible marketing asset libraries, including photography, brand files, campaign creative, and final marketing materials

•Coordinate with outside agencies, developers, designers, printers, photographers, PR contacts, and other partners

•Keep multiple projects, deadlines, approvals, and deliverables moving simultaneously

•Maintain clear project organization and proactively follow up when something is at risk of falling behind

What You’ll Bring

•4–6 years of hands-on marketing experience, ideally within a premium, luxury, design, lifestyle, home, fashion, hospitality, beauty, or other highly visual consumer brand

•Hands-on working knowledge of HubSpot, including email builds, workflows, segmentation, list management, and basic reporting

•Working proficiency in GA4 and comfort building reports and navigating the platform independently

•Experience making website updates within a CMS; WordPress experience strongly preferred

•Strong email, CRM, and paid media knowledge, with a knack for translating agency work and campaign performance into clear, useful insights

•Solid, confident organic social experience, including editorial planning, copywriting, imagery selection, and brand-consistent posting

•Strong written communication skills and a good eye for premium brand presentation

•Excellent organizational and project-management skills, with the ability to juggle multiple channels, deadlines, approvals, and vendors without dropping details

•Comfortable working closely with a founder, taking direction while also bringing sound judgment and an informed point of view

Nice-to-Have

•Direct hands-on paid media experience

•Google Tag Manager familiarity and an understanding of conversion tracking

•Looker Studio or similar dashboarding experience

•Basic graphic design skills using Adobe Creative Suite, Canva, Figma, or similar tools

•Experience with WordPress and Elementor

•Experience working with an SEO agency or implementing foundational on-page SEO

•Experience in furniture, interior design, art, architecture, or related luxury/design categories