Social & Growth Marketing Manager (Remote) — United States

About the Company

Our client is an emerging luxury lifestyle company based in New York City, developing a business across e-commerce, gifting, subscriptions, and physical retail. The company focuses on carefully curated products within wine, chocolate, coffee, and tea, with an emphasis on craftsmanship, thoughtful design, and a distinctive consumer experience.

Backed by substantial founder investment, the business is building its core team ahead of launch. Its ambition is to create an integrated lifestyle brand that brings together premium products, engaging digital experiences, community involvement, and experiential retail.

About the Role

Our client is seeking a hands-on Social & Growth Marketing Manager to build the brand's audience, digital presence, and customer acquisition capabilities from the ground up.

Reporting directly to the Founder and working closely with the Head of Brand & Design and product experts, you will lead social media, content, influencer, and community initiatives while contributing to paid media, customer retention, and broader growth marketing activities.

This role is suited to an entrepreneurial marketer who can develop strategy while also managing day-to-day execution in an early-stage business.

Key Responsibilities

• Own the company's social media presence across Instagram, TikTok, Facebook, and YouTube.

• Develop and execute an organic content strategy covering short-form video, long-form content, podcasts, editorial content, and other relevant formats.

• Work with internal product experts and brand leaders to translate the company's positioning into engaging consumer-facing content.

• Build and manage influencer and micro-influencer programs across relevant lifestyle communities.

• Develop brand ambassador, user-generated content, and community engagement initiatives.

• Identify partnership opportunities with complementary lifestyle, fashion, beauty, food, beverage, and hospitality brands.

• Manage paid media activity across Meta, TikTok, Google, and other relevant channels.

• Support email marketing, customer retention, subscription growth, and customer acquisition initiatives.

• Collaborate with the e-commerce team to improve conversion across gifting and subscription journeys.

• Establish analytics and reporting across organic, paid, influencer, and community channels.

Required Qualifications

• At least 5 years of relevant marketing experience.

• Demonstrated experience working within a direct-to-consumer (DTC) consumer brand environment.

• Proven ownership of social media and content strategy.

• Direct experience producing or managing high-quality content.

• Experience developing influencer or creator partnerships.

• Familiarity with paid media budgets and performance metrics such as customer acquisition cost (CAC) and return on ad spend (ROAS).

• Strong communication, organizational, and analytical skills.

• Entrepreneurial mindset and the ability to work effectively with limited infrastructure.

• Strong initiative, judgment, and attention to detail.

• Ability to work full-time in New York City.

Preferred Background

• Experience with premium or luxury brands, particularly in food and beverage, beauty, fashion, hospitality, gifting, or other lifestyle categories.

• Experience building an audience or brand presence from an early stage.

• Existing relationships within New York's food, lifestyle, media, creator, or influencer communities.

• A strong appreciation for premium brand positioning, craftsmanship, and consumer experience.

Position Details

• Job Title: Social & Growth Marketing Manager

• Location: New York City

• Industry: Food & Beverage

• Target Market: United States

• Work Arrangement: On-site

• Employment Type: Full-time

• Reporting To: Founder

• Company Stage: Early-stage, privately owned startup

• Work Authorization: Must have valid U.S. work authorization. Visa sponsorship is not available.