Copywriter 2 — United States

About The Company

Humana Inc. (NYSE: HUM) is a leading U.S. healthcare company dedicated to improving the health and well-being of the millions of people it serves. Through its insurance services and CenterWell healthcare services, Humana strives to make healthcare more accessible and effective, delivering the care and support members need when they need it. The company’s commitment extends to individuals with Medicare and Medicaid, families, military service personnel, and broader communities. Humana’s innovative approach is focused on enhancing quality of life and fostering whole-person wellness. Learn more about Humana at •••••••• and ••••••••.

About The Role

As a Copywriter 2 on Humana’s Creative and Content team, you will play a pivotal role in crafting clear, compelling copy that supports business and brand objectives. This position requires a blend of conceptual thinking, excellent writing skills, and collaboration across multiple channels including social media, digital, email, web, video, print, direct mail, and internal communications. You will work closely with designers and other creatives to develop ideas and bring them to life through writing, under the guidance of your Copy Manager and creative leadership. Success in this role depends on curiosity, attention to detail, openness to feedback, and the ability to manage multiple priorities in a fast-paced environment. The role operates primarily under Eastern Standard Time (EST) hours and offers flexibility for remote work with occasional travel requirements.

Qualifications

• Bachelor's degree or higher in English, Communications, Advertising, or a related field

• Minimum 2 years of professional copywriting experience

• Portfolio demonstrating concept-driven, multi-channel writing aligned to strategic briefs

• Strong writing, editing, and proofreading skills

• Ability to adapt voice and tone across diverse audiences, brands, and channels

• Working knowledge of accessibility and plain language standards

• Experience collaborating with designers and cross-functional teams

• Excellent organizational and time management skills with the ability to prioritize multiple projects

• Ability to adhere to a process calendar and meet deadlines

• Experience working in collaborative, hybrid, or remote team environments

Preferred Qualifications

• Experience writing platform-native social media content

• Familiarity with editorial style guides such as AP style

• Experience with Agile workflows and team structures

• Proficiency with collaboration and workflow tools like Figma, Lucid, and Workfront

Responsibilities

• Translate creative briefs and direction into clear, compelling copy for marketing and content initiatives

• Collaborate closely with designers, motion designers, and other creatives to develop concepts and creative direction

• Contribute multiple ideas and approaches during the concepting process

• Write across multiple channels including social media (organic and paid), digital, email, web, video, print, direct mail, and internal communications

• Develop headlines, body copy, scripts, and social content tailored to audience, channel, and format

• Write in an established brand voice using plain language that is clear, accurate, and easy to understand

• Apply platform-specific best practices and format requirements for content

• Incorporate feedback from creative leadership, legal, compliance, and other partners while maintaining clarity and quality

• Explain the rationale behind copy and respond constructively to feedback

• Review work for accuracy, consistency, grammar, and style before submission

• Manage multiple projects simultaneously, meeting deadlines and keeping stakeholders informed

• Leverage emerging tools, including Generative AI, to support ideation, drafting, and iteration

• Stay current on industry trends, platform updates, and evolving best practices

Benefits

• Competitive medical, dental, and vision insurance plans

• 401(k) retirement savings plan with company contributions

• Paid time off including vacation, company holidays, and personal days

• Paid parental and caregiver leave

• Short-term and long-term disability coverage

• Life insurance options

• Opportunities for professional development and career growth

• Support for whole-person well-being and smart healthcare decisions

• Flexible work arrangements including remote and hybrid options

• Bonus incentive plan based on company and individual performance

Equal Opportunity

Humana is an equal opportunity employer. It is the policy of Humana not to discriminate against any employee or applicant on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability, or protected veteran status. Humana is committed to affirmative action in compliance with Section 503 of the Rehabilitation Act and the Vietnam Era Veterans' Readjustment Assistance Act (VEVRAA) to employ and advance in employment individuals with disabilities and protected veterans. All employment decisions are based solely on valid job requirements. This policy applies to all aspects of employment including recruitment, hiring, promotion, transfer, demotion, layoff, recall, termination, compensation, and training.