Digital Website Marketing Manager — Troy, MI

Digital Website Marketing Manager

Dunham’s AnSNcG opened its doors as Dunham’s Bait & Tackle in 1937 in the suburbs of Detroit. During the following years, Dunham’s prospered in the Detroit area as a specialty retailer of sporting goods. In 1985, we began to expand, opened several stores in the Midwest, and are now operating over 260 stores across 26 states.

Job Summary

We are actively recruiting a Website Marketing Manager. This is a full-time position that works on-site in our office in Troy, Michigan. The ideal candidate will oversee the strategy and execution for the Dunham’s MMvZQu CvD5H8b (•••••••• Online Product Content, and SMS (Text Message) Channels. This includes, but is not limited to:

• Manage, grow, and develop two direct reports

• Help establish the corporate strategy of the website; including constant testing & optimization, and store-specific content

• Daily, weekly, and monthly updates for the homepage and corresponding pages (artwork, verbiage, order, seasonality, promotions, etc.)

• Be a strategic member of the marketing team, working with management to develop and implement marketing strategies for the website and SMS channels

• Oversee the project management and completion for the website and SMS channels

• Collaborate cross-departmentally on enhancements for our content management system

• Create digital marketing materials for upcoming campaigns (multiple sizes)

• Manage and grow online sales, including Dropship and ROPIS (Reserve Online, Pickup in Store) initiatives

• Work with corresponding vendors for Co-Op campaigns (execution, management)

• Communicate with Merchandising/Vendors to get upcoming product assortment information for the website (product details, images, selling points, rebates, promotions, etc.)

• Reporting monthly on channels led (website & text message), and next steps/learnings

Required Skills:

• At least five (5) years in a Digital Marketing/Website Management role, leading and developing a team

• An organized individual with great attention to detail and focus on quality of results

• 3-5 years of Adobe Suite Experience (Photoshop, InDesign, Illustrator)

• Strong written and verbal communication skills

• Ability to learn and participate in a fast-paced, dynamic environment

• Strong analytical (Google Analytics/G4) and problem-solving skills

• Product Management System Experience (ASANA/Monday) not required but preferred

• AS400 experience and Shopware experience, nice to have

Education and Experience

• Bachelor’s degree in Marketing or relevant area required

• At least 5 years of Digital Marketing experience required

• Retail experience preferred.

Benefits

• Medical, prescription, dental and vision insurance

• Paid Vacation, PTO, and paid holidays

• Short- and long-term disability and employer-provided life insurance

• 401(k) Savings plan

• Merchandise discount at any of our stores.