Communications Specialist — Cordele, GA

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Reports To: Superintendent

FLSA Status: Exempt

Primary Function

With limited supervision, manage all aspects of the district's communications program, including internal/external communications, media relations, website and social media, marketing, event coordination, and public information. Serve as spokesperson and lead strategist for communication initiatives aligned with district goals.

Routine office environment with frequent sitting, standing, walking, bending, and reaching. Must be able to lift up to 20 lbs occasionally. Vision, hearing, and verbal communication required for effective job performance

Requirements

Educational Level: Bachelor's degree in journalism, public relations, marketing, mass communications, or related field

Proficiency Skills: Proficiency in Adobe Creative Suite, Final Cut Pro, Microsoft Word. Working knowledge of journalism, media relations, social media, video/photo editing, and production. Knowledge of social networking platforms and emerging digital trends

Ability to manage multiple deadlines, exercise sound judgment, and work independently or in teams. Ability to work under pressure and during off-hours (e.g. evening meetings/events)

Personal Skills: Excellent oral, written, interpersonal, and analytical skills

Salary: $20.66–$33.78 per hour, based on placement on Classified Salary Schedule A20. This position works 240 days per school year. Annual salary is calculated using the assigned hourly rate, scheduled hours per day, and workdays, and is prorated based on the hire date. Salary steps may be awarded for comparable, verifiable full-time experience. Verification must be provided on employer letterhead and include employment dates, job title, and duties.

View the Classified Salary Schedule

STRATEGIC COMMUNICATIONS PLANNING

• Maintains a pattern of prompt and regular attendance.

• Develop and implement communication strategies aligned with district goals and initiatives

• Recommend communication mechanisms and serve as advisor to Superintendent and Board

• Interpret and communicate policies, procedures, and data as needed

MEDIA AND PUBLIC RELATIONS

• Serve as the district's primary media spokesperson

• Write and distribute press releases; coordinate interviews; respond to media inquiries

• Proactively engage local media and monitor media coverage

• Develop and maintain positive relationships with the media and community partners

CONTENT CREATION AND PUBLICATION

• Write content for newsletters, social media, website, promotional materials, brochures, etc.

• Create compelling print, digital, and video content to support district initiatives

• Photograph and film events, edit media, and manage visual brand consistency

• Maintain a digital asset library (photos, graphics, media files)

WEB AND SOCIAL MEDIA MANAGEMENT

• Develop and maintain district website content; support school webmasters

• Oversee district social media platforms; ensure policy compliance

• Manage online engagement and respond to inquiries on digital platforms

• Track analytics and adjust content based on performance

EVENT AND CALENDAR COORDINATION

• Plan and staff district and community events (e.g., recognitions, awards, retirements, years of service

)

• Develop communications plans for district-wide initiatives and special events

• Coordinate Board recognitions, invitations, certificates, and presentations

• Serve on Calendar Committee and assist with creation of system-wide master calendar

• Attend after-hours events to gather and promote content

INTERNAL AND STAKEHOLDER COMMUNICATIONS

• Serve as liaison between schools, administration, and community stakeholders

• Develop employee newsletters and maintain staff communications

• Provide district information packets and respond to public records requests (ORRs)

• Coordinate internal recognition programs (e.g., retiree, employee of the month)

• Support schools with communication materials upon request

DESIGN, BRANDING, AND GRAPHIC SERVICES

• Maintain brand consistency across all print and digital communications

• Design brochures, flyers, graphics, and promotional content

• Ensure proper use of logo, letterhead, and other visual assets

Other Duties

• Demonstrate integrity and adherence to FERPA, Board policies, and Georgia Code of Ethics

• Attend required meetings and trainings

• Perform other tasks as assigned by the Superintendent

• Acts in a professional manner and maintains a professional attitude towards the public and colleagues; adheres to cultural diversity guidelines, and exhibits the fundamentals of good public/customer service

• Complies with school, system, state and federal regulations and policies, including the PSC Code of Ethics, as related to job requirements

• Maintains confidentiality of sensitive information and material; adheres to chain of command

• Maintains a professional appearance as appropriate for job responsibilities