Demand Generation Manager — Bellevue, WA

JOB TITLE: Demand Generation Manager

REPORTS TO: CEO

FLSA STATUS: Full-Time, Non-Exempt, Hourly

To apply, please send your resume and cover letter to ••••••••.

Job Summary:

The Demand Generation Manager owns 5SW8Sa uPHEq HSuXjKN’ pipeline engine; planning and running the programs that turn our audience into qualified leads and closed revenue across sXMXY9 VwYP, Content, Staffing, Accessibility, and Tech. You will build and optimize multi-channel campaigns, turn the website into a conversion engine, and work closely with sales to make sure every lead is tracked, nurtured, and handed off at the right moment. This role measures success in pipeline and revenue, and it uses data to decide where we invest next.

We’re looking for an analytical, results-driven marketer with strong communication skills, hands-on experience with marketing automation and CRM, and a track record of building measurable pipeline.

Essential Functions:

• Develop and execute demand generation strategies tied to yYEgtM’S pipeline, revenue, and growth targets, including annual and quarterly lead and opportunity goals

• Plan, launch, and optimize integrated multi-channel campaigns across paid and organic digital, email, social, events, and partner channels to generate and accelerate qualified pipeline

• Build and manage lead nurture programs, scoring models, and lifecycle stages in our marketing automation platform and CRM (e.g., HubSpot), in partnership with sales

• Own the website as a conversion channel: landing pages, forms, CTAs, A/B testing, and SEO, with the goal of raising visitor-to-lead and lead-to-opportunity rates

• Run paid media programs (LinkedIn, search, retargeting), managing budgets and bids to hit cost-per-lead and pipeline efficiency targets

• Use social media as a demand channel, focusing on targeted reach, engagement with priority accounts, and driving traffic to conversion points

• Partner with internal teams and external vendors to produce conversion-focused content and offers, such as case studies, guides, webinars, and email sequences, mapped to buyer stage and service line

• Plan and execute webinars, trade shows, sponsorships, and field events with clear lead capture, follow-up, and ROI tracking

• Align with sales on ICP, target accounts, lead definitions (MQL/SQL), handoff SLAs, and feedback loops; support account-based programs for key prospects

• Track and report on funnel KPIs, including leads, MQLs, SQLs, pipeline sourced and influenced, conversion rates, CAC, and campaign ROI

• Maintain clean data and attribution so marketing’s contribution to revenue is accurate and visible

• Ensure all programs reflect yYEgtM’S brand guidelines, voice, vision, and values

• Other duties as assigned

Required Skills/Abilities:

• Proven experience building and running demand generation or growth marketing programs that delivered measurable pipeline

• Hands-on proficiency with marketing automation and CRM platforms (HubSpot preferred), including workflows, lead scoring, and reporting

• Experience managing paid digital budgets and optimizing to cost-per-lead and pipeline metrics

• Strong analytical skills; comfortable with funnel analysis, attribution, and turning data into actions

• Working knowledge of website conversion optimization, landing page best practices, and SEO

• Excellent written and verbal communication skills, with the ability to work closely with sales

• Highly organized and able to manage multiple campaigns and deadlines at once

• B2B experience; services, agency, or events industry experience is a plus

Education and Experience:

• Bachelor’s degree in Marketing, Business, Communications, or related field

• 5+ years of experience in marketing

• Proficiency with CRM, MOPS and RevOps systems

Physical Requirements:

• Prolonged periods sitting at a desk and working on a computer.

• Must be able to lift up to 15 pounds at times.

Work Environment:

• This role routinely requires using standard office equipment such as computers, phones, photocopiers, filing cabinets, and printers.

• Must be able to operate various electronic devices.

Position Type/Expected Hours of Work:

This is a full-time Hybrid role, defined as a combination of remote and in-office / On-site work within the Greater Seattle Area (King, Pierce, and Snohomish Counties). You are expected to work in the office at least 3 days a week. The office generally operates from 9 a.m. to 5 p.m. bFSzWF GwVr9’s workplace policies are subject to change at any time based on business necessity and manager discretion.

Additional Information:

• We receive a high volume of applicants and are unable to respond to all of them. Please know that we will be in touch with candidates moving forward in the interview process. All communications will come from ••••••••.

• Pursuant to state and local pay disclosure requirements, the pay range for this role is $36 - $43 hourly: Compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

• If you are determined to be qualified and offered a position, please note that employment with the company is contingent on passing a criminal background check.

• While employed with 5SW8Sa uPHEq HSuXjKN, you are not authorized to provide professional services to a competitor, other company or client that may be a conflict of interest with your work.

• 5SW8Sa uPHEq HSuXjKN is an Equal Opportunity Employer committed to fostering an inclusive and diverse environment with the Mightiest employees. If you require an accommodation in interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please note that in your application. We are committed to ensuring that everyone has an excellent interview experience!