Technical SEO Lead Engineer — United States

About the Role

We are looking for an experienced Technical SEO & Organic Social Lead to drive the engineering strategy and technical implementation of organic search and organic social platforms.

This is a senior engineering role focused on building and maintaining the systems, tools, and infrastructure that support organic search performance, search engine indexing, and social sharing.

The ideal candidate should have strong backend engineering expertise, hands-on technical SEO experience, and an understanding of how different systems work together, including structured data, rendering, crawler access, CDN configurations, and deep-link resolution.

The role requires strong technical leadership, cross-functional collaboration, and the ability to drive solutions across multiple engineering teams.

This is an individual contributor technical leadership role, not a people management position.

Key Responsibilities

1. Technical SEO & Platform Architecture

• Define technical strategy for SEO at scale, including crawl budget, indexation, canonicalization, robots.txt, XML sitemaps, and rendering.

• Establish SEO quality standards, QA methodologies, and regression-testing frameworks.

• Drive technical improvements across millions of web pages.

• Ensure search engine crawlers can efficiently access, render, and index website content.

• Identify and resolve technical SEO issues affecting organic search performance.

2. Organic Social Sharing & Deep Linking

• Define technical strategy for organic social sharing and deep-linking capabilities.

• Own link resolution, attribution, and in-app versus web fallback strategies.

• Work with AppsFlyer for link generation, attribution, and deep-link integrations.

• Improve reliability and performance of shared listing links.

• Troubleshoot deep-link failures and attribution-related issues.

3. Engineering & Incident Management

• Lead technical investigations involving CDN, WAF, bot management, routing, rendering, and content services.

• Drive resolution of complex cross-platform technical issues.

• Establish incident response processes, escalation frameworks, and post-incident reviews.

• Define SLOs, SLIs, monitoring, and alerting strategies for SEO and deep-link reliability.

• Establish runbooks and automated quality gates.

4. Data Analysis & Performance Monitoring

• Analyze server logs, crawler behavior, crawl budget, and indexation trends.

• Monitor deep-link resolution failures, attribution loss, and in-app versus web fallback rates.

• Collaborate with data and observability engineers to build monitoring pipelines.

• Use data-driven insights to identify performance issues and recommend improvements.

5. Technical Leadership & Collaboration

• Provide technical direction to engineering teams.

• Lead architecture and design reviews.

• Collaborate with product managers, engineering managers, and cross-functional stakeholders.

• Drive technical solutions across teams without direct reporting authority.

• Mentor engineers and establish engineering best practices.

• Evaluate technical proposals and provide recommendations for SEO and social-sharing initiatives.

Required Technical Skills

Backend Engineering

• Strong proficiency in Python and JavaScript/TypeScript (Node.js).

• Experience developing and maintaining production-grade backend services.

• Strong understanding of APIs and distributed systems.

Frontend & Rendering Technologies

• Hands-on experience with React and Next.js.

• Strong understanding of SSR, SSG, ISR, and CSR.

• Experience troubleshooting hydration and crawler-rendering issues.

Technical SEO

• Strong understanding of crawl budget, indexation, canonicalization, robots.txt, and XML sitemaps.

• Experience with structured data and schema markup.

• Knowledge of search engine indexing APIs.

• Experience with dynamic rendering and prerendering approaches.

• Experience with SEO testing, automation, and regression testing.

Infrastructure & Architecture

• Experience with federated GraphQL and API gateway architectures.

• Knowledge of CDN, WAF, and bot-management technologies.

• Understanding of edge delivery, routing, and content delivery systems.

Deep Linking & Attribution

• Hands-on experience with AppsFlyer SDK integration.

• Experience with OneLink and deferred deep linking.

• Knowledge of Branch or Adjust is an advantage.

• Experience troubleshooting attribution and deep-link resolution issues.

Data & DevOps

• Strong SQL skills and experience working with cloud data warehouses.

• Experience analyzing log files and performance metrics.

• Knowledge of CI/CD pipelines and automated regression testing.

• Experience defining SLOs, SLIs, monitoring, and real-time alerting.

AI-Assisted Engineering

• Experience using AI coding assistants in production engineering workflows.

• Ability to validate AI-generated code and ensure quality and reliability.

Required Experience & Qualifications

• Bachelor's degree in Computer Science or equivalent practical experience.

• 8+ years of software engineering experience.

• Experience owning technical SEO or crawl/rendering infrastructure.

• Proven experience in technical leadership as an individual contributor.

• Experience driving technical solutions across multiple engineering teams.

• Strong problem-solving, communication, and stakeholder management skills.

• Ability to lead incident response and resolve complex production issues.

Good to Have

• Experience building or re-platforming an SEO engineering function.

• Deep technical SEO expertise across high-traffic websites or marketplace platforms.

• Experience with large-scale website migrations.

• Hands-on experience with AppsFlyer, Branch, or Adjust.

• Experience with deep-link generation, resolution, and attribution debugging.

• Experience working with real estate, e-commerce, or content-driven platforms.

Ideal Candidate Profile

We are looking for a hands-on senior engineering professional who combines strong software engineering capabilities with technical SEO and organic social infrastructure expertise.

The candidate should be comfortable working across backend, frontend, infrastructure, and data systems while driving technical strategy and resolving complex cross-team challenges.

Important: This is a senior hands-on engineering role, not a traditional SEO marketing or digital marketing position. The candidate must have strong software development experience and the ability to own technical architecture and implementation.