Product Marketing Manager — Addison, TX

• Product Marketing Manager

Reports to Vice President of Marketing, 2bcm

Direct reports None

Key partners Sales leadership, VP Marketing, Demand Generation, Content, global creative

Location / level / comp Dallas, Texas

Role mission

Own how 2bcm is positioned, packaged, and sold: messaging, competitive intelligence, launches, and the

enablement that turns all of it into sales productivity.

Key responsibilities

• Develop and maintain positioning and messaging by segment (enterprise/critical infrastructure and

commercial: construction, multi-family, commercial real estate)

• Own the competitive intelligence program: battlecards, win/loss analysis, market and pricing insight

• Lead product and offer launches end to end, coordinating demand generation, content, communications, and

sales

• Build and run the sales enablement library: pitch decks, talk tracks, objection handling, proposal support

• Support pricing and packaging decisions with buyer and competitive insight

• Equip the ABM program and enterprise pursuits with account-relevant narratives and executive-level materials

Success looks like (first 12 months)

• Documented messaging architecture and battlecards in active use by sales within two quarters

• Win/loss program producing quarterly insights that change how 2bcm sells

• Measurable lift in seller confidence and content usage (enablement adoption metrics)

Required Qualifications

• 7+ years in B2B marketing with 4+ years in product marketing for a considered-purchase, field-sales-led product

or service

• Demonstrated ownership of positioning/messaging that sales actually used, with examples

• Experience running win/loss and competitive programs

• Strong writing and executive communication skills

Preferred Qualifications

• Security, IoT, industrial technology, or managed-services background

•

• Experience marketing recurring-revenue services and supporting pricing decisions