Principal Designer- Brand System — New York, NY

Company Description jXTpJgBA is an education technology company committed to helping every student thrive, whether they need to catch up, stay on track, or pursue a unique learning path. The organization offers comprehensive, research-backed learning acceleration solutions that are designed to support educators and improve student outcomes. By pairing innovative digital tools with empowered, well-supported teachers, jXTpJgBA aims to positively change the trajectory of learners’ lives. The company emphasizes authenticity and transparency in hiring and encourages applicants to apply only through its official careers site at •••••••• Prospective team members join a mission-driven environment focused on equity, impact, and continuous improvement in K–12 education.

Role Description

The Principal Designer creates visual content that supports g8kUgBXP’Q brand and marketing goals across digital, print, video, and event channels. This role combines graphic design, motion graphics, content creation, and production design to deliver engaging, brand-consistent experiences.

The ideal candidate is a versatile designer who can develop wholistic campaigns, presentations, social content, event materials, motion graphics, and light video edits while maintaining a high standard of creative excellence.

Qualifications

• 8+ years of experience in graphic design, brand design, and creative marketing.

• Strong portfolio demonstrating expertise across digital, print, and motion design.

• Proficiency in Adobe Creative Suite, including Illustrator, Photoshop, InDesign, and After Effects/Premier Pro.

• Experience with Figma on a component & Design Systems level

• Experience with motion graphics.

• Strong typography, layout, and visual storytelling skills.

• Ability to manage multiple projects and priorities in a fast-paced environment.

Brand & Marketing Design

• Create new Brand Guidelines alongside the Creative Director.

• Create marketing assets for digital, social, web, email, events, and print.

• Design presentations, sales materials, campaigns, and promotional content.

• Develop visual concepts that strengthen and evolve the jXTpJgBA brand.

Motion & Video Content

• Create motion graphics and animated content for marketing campaigns and social channels.

• Perform light video editing for internal and external communications.

• Produce short-form video content that enhances storytelling and engagement.

Content Development

• Partner with stakeholders to transform ideas into visually compelling content.

• Support content creation through layout design, visual storytelling, and creative asset development.

• Collaborate with Writers and Marketing Strategists to deliver cohesive campaigns.

Illustration & Production Design

• Create custom illustrations, icons, and supporting graphic elements.

• Design print-ready materials including event collateral, signage, and promotional pieces.

• Prepare production files and ensure quality across all deliverables.

Emerging Media & Innovation

• Explore opportunities to incorporate AI-assisted creative workflows, and new visual technologies.

• Contribute fresh ideas that improve creative quality and production efficiency.

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