Marketing Manager — United States

Description

We are seeking a Marketing Manager to join GlobalTimesOnline, a digital news and publishing organization that delivers trusted journalism to readers in over 120 countries. This fully remote role is a great fit for a well rounded marketer who can own audience growth and subscriber acquisition end to end, from campaign idea to pipeline reporting. The ideal candidate is equally comfortable writing a landing page, briefing a designer and reading a funnel report, and wants to see their work turn into real readers and revenue.

Responsibilities

• Plan and run multi channel campaigns across email, paid, social and content

• Own the content calendar and write or edit landing pages, newsletters and ads

• Grow and nurture the subscriber base and reactivate lapsed readers

• Manage marketing automation and track performance in the CRM

• Test messaging, audiences and creative, then double down on what works

• Coordinate newsletter launches, events and audience campaigns

• Report on spend, subscriptions and ROI to leadership

Requirements

• 3+ years of marketing experience, ideally in media, publishing or subscriptions

• Hands on experience running demand generation campaigns

• Strong writing and editing skills

• Comfortable with marketing automation and CRM tools such as HubSpot

• Data driven, able to tie activity to subscribers and revenue

• Experience managing paid social or search budgets is a plus

• Bachelor's degree or equivalent practical experience

• Must be authorized to work in the United States

Benefits

• Medical, dental and vision, with employee premiums fully covered

• 401(k) with a 4% company match

• 18+ days of PTO, paid holidays and a December company wide week off

• Flexible hours and a $1,000 home office setup budget

• $1,500 yearly learning budget and conference stipend