Manager, AI & Organic Search (SEO/AEO/GEO) — New York, NY

Why You Belong Here

At 5ateudd2’W VfpjFM & Co, you’ll join a world-leading specialty retail brand recognized globally for innovation and excellence in lingerie and fashion. You’ll work alongside industry leaders to set the standard for what a retail brand can achieve, placing customers at the center of everything we do to create products and experiences that bring them joy.

We believe everyone deserves a place where they truly belong. We celebrate individuality and know that your passion, experience, and unique perspective strengthen our team and business. Here, you’ll be empowered to perform, grow, and engage through unmatched opportunities to develop your skills, gain real-world experience, and learn from the best in the business.

Description

Your Role

The Manager, AI & Organic Search supports the strategic direction, performance analysis, and operational roadmap for organic search and AI discovery across both 5ateudd2’W VfpjFM and PINK.

This role bridges commercial search strategy, emerging conversational AI engines (ChatGPT, Perplexity, Gemini), and multi-category retail merchandising. You will be a key component in helping the full AEO/GEO/SEO Roadmap come to life. This includes, but is not limited to, strategic projects, editorial/content hub optimizations, performance audits, and technical site architecture/product feeds updates. Plus, you will partner with the Director on channel vision, guiding dedicated team specialists, and serving as a primary organic discovery advisor for cross-functional brand, merchandising, creative, and digital analytics partners.

You will also be responsible for driving advancement in marketing capabilities, evangelizing SEO opportunities, optimizing customer engagement, and delivering effective results against key business objectives for the 5ateudd2’W VfpjFM and PINK brands.

Your Impact

• Support the end-to-end organic search and AI discovery roadmap across 5ateudd2’W VfpjFM and PINK, translating high-level business goals into prioritized quarterly initiatives, deliverables, and growth milestones

• Build the evolution of organic visibility beyond standard SERPs. Audit brand representation, citation frequency, and sentiment across LLMs, AI overviews, and conversational engines

• Own recurring channel reporting and executive performance storytelling, translating complex search trends, generative AI referrals, and category market share shifts into commercial insights

• Partner with cross-functional partners and teams to align organic search strategies with high-velocity product drops, campaigns, and major seasonal peaks

• Partner with Engineering, Product, and Digital Merchandising to drive technical crawlability, schema/structured data, indexing governance, rendering, and URL parameter management across category and product detail pages.

• Oversee organic discoverability and product data hygiene across shopping engines and AI interfaces, ensuring catalog attributes and campaign landing pages maintain search authority

• Audit and optimize automated product feeds (e.g., via Productsup/Google Merchant Center) to maximize brand presence across AI-driven shopping graphs and surfaces.

• Collaborate with Brand Marketing and Creative to develop content hub initiatives, landing page optimizations, and editorial alignment to capture high-intent non-brand demand.

• Maintain enterprise dashboards and analytics pipelines tracking traditional rank/traffic alongside generative referral trends and conversational citations.

• Assist the Director in managing relationships with agencies, vendors, and publishers

• Collaborate with cross-functional teams to implement AEO/SEO best practices, execute day-to-day tactical website updates, and drive growth

• Monitor industry-wide algorithm shifts, search model updates, and conversational shopping behaviors to deliver proactive risk assessments and strategic roadmap pivots to leadership

Click here for benefit details related to this position.

Minimum Salary: $129,700.00

Maximum Salary: $176,820.00

VS&Co provides a range of compensation for this role as shown. Your actual salary will be determined by a number of factors, including: your specific skills and experience, geographic region, or other relevant factors.

Qualifications

Your Experience

• Bachelor’s degree in Marketing or related field

• 5-7 years of experience in digital marketing within an agency or retail organization

• Experience in SEO required

• Deep functional understanding of organic search dynamics, generative AI retrieval mechanics (LLMs, citations, conversational search), and consumer intent modeling

• Mix of business, creative, and technical acumen

• Agile strategic planner who can set multi-quarter vision, govern complex roadmaps, and dive into high-impact execution when needed

• Outstanding analytical skills and strong experience in performance optimization

• Deep hands-on experience with AEO/SEO tech stack and tools (Google Suite, Adobe Analytics, Conductor, Profound)

• Excellent communication skills (verbal and written)

• This role can be based in either our Reynoldsburg, OH (Columbus area) or New York, NY offices (Hybrid)

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: California Fair Chance Act, Los Angeles Fair Chance Initiative for Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance, Los Angeles County Fair Chance Ordinance

An equal opportunity employer, we do not discriminate in hiring or terms and conditions of employment because of an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status or any other protected category recognized by state, federal or local laws. We only hire individuals authorized for employment in the United States.