Business Financial Content Strategist — United States

Xrg5246'F banking client is seeking a highly experienced Business Financial Content Strategist to drive content strategy and thought leadership initiatives supporting key business lines, including Treasury Services, Insurance, Institutional Banking, and other specialized financial offerings.

This is a 30-40 hour per week, 12-month remote contract.

This role will be responsible for developing and executing content strategies that align with business priorities, engage target audiences, and support channel planning, forecasting, and performance optimization.

This is a highly visible, cross-functional position that partners closely with business leaders, marketing, communications, digital, analytics, product teams, and executive stakeholders across the organization. The ideal candidate combines deep financial services content expertise with strategic thinking, exceptional writing and editorial skills, and the executive presence necessary to influence and engage C-suite leadership. Previous experience with building a content engine in a financial environment is a plus.

The role incorporates strategic content planning, editorial leadership, thought leadership development, content governance, and channel strategy optimization while ensuring all content aligns with regulatory, brand, and business objectives.

Key Responsibilities

Content Strategy & Thought Leadership

• Develop and execute content strategies that support Treasury, Insurance, Institutional Banking, and other business line priorities.

• Create compelling thought leadership narratives, messaging frameworks, and differentiated points of view that strengthen market positioning.

• Establish content roadmaps aligned with business objectives, market opportunities, and client needs.

• Partner with subject matter experts and senior leaders to transform complex financial concepts into engaging, client-focused content.

• Ensure content reflects industry trends, regulatory considerations, and emerging market insights.

• Position business leaders as trusted industry experts through strategic content development and executive communications.

Content Planning, Channels & Forecasting

• Lead content planning and prioritization efforts across multiple channels and business units.

• Develop channel-specific content strategies that optimize audience engagement and business outcomes.

• Forecast content needs and recommend distribution strategies based on performance data, business priorities, and market opportunities.

• Balance investments across thought leadership, demand-generation campaigns, and always-on content initiatives.

• Collaborate with digital, marketing, and analytics teams to maximize content effectiveness and reach.

Editorial Leadership & Content Development

• Create, edit, and oversee high-quality financial content, including:

-Thought leadership articles

-Executive communications

-White papers

-Research summaries

-Treasury and institutional banking content

-Client education materials

-Sales and presentation materials

-Marketing campaign assets

• Serve as an editorial authority for high-impact content and executive-level communications.

• Maintain consistency in messaging, tone, voice, and brand standards across all deliverables.

• Ensure content meets compliance and regulatory requirements within the banking industry.

Executive Engagement & Stakeholder Management

• Build strong partnerships with executive leadership, business unit leaders, product teams, and marketing stakeholders.

• Facilitate content planning sessions and strategic discussions with senior leaders and C-suite executives.

• Present recommendations, content strategies, performance results, and future planning initiatives to leadership audiences.

• Influence decision-making through data-driven insights and strategic content recommendations.

Cross-Functional Collaboration

• Partner with marketing, communications, analytics, public relations, digital channels, product teams, and business stakeholders to ensure cohesive execution.

• Align content initiatives with enterprise marketing campaigns and business objectives.

• Support integrated go-to-market strategies and client engagement efforts across the bank.

• Establish effective workflows and content governance processes to improve efficiency and consistency.

Performance Measurement & Optimization

• Define KPIs and success metrics for content initiatives.

• Analyze performance data and audience engagement trends to drive continuous improvement.

• Recommend strategic adjustments based on analytics, campaign results, and business priorities.

• Provide regular reporting and insights to stakeholders and leadership teams.

Required Qualifications

• Must have extensive experience within banking/financial services sector.

• Well versed content strategy, content marketing, editorial, or thought leadership experience.

• Proven ability to develop and execute enterprise-level content strategies.

• Exceptional writing, editing, and storytelling skills, with experience translating complex financial concepts into compelling content.

• Strong executive communication and presentation skills.

• Demonstrated experience working directly with senior executives and C-suite stakeholders.

• Experience managing multiple priorities and influencing cross-functional teams without direct authority.

• Strong attention to detail and commitment to delivering polished, high-quality work.

Preferred Qualifications

• Experience supporting treasury management, commercial banking, institutional banking, insurance, wealth management, or B2B financial services products.

• Familiarity with content performance analytics and marketing measurement frameworks.

• Experience developing thought leadership programs within regulated industries.

• Understanding of financial industry compliance and regulatory considerations.

• Background working within large enterprise organizations or financial institutions.

Success Profile

The ideal candidate is:

• A strategic thinker with strong business acumen.

• Highly detail-oriented and exceptionally polished.

• Comfortable presenting to executive leadership and influencing senior stakeholders.

• Skilled at balancing long-term thought leadership initiatives with near-term business priorities.

• Adept at navigating complex organizational environments and managing competing demands.

• Passionate about creating insightful, impactful financial content that drives engagement and business value.

This opportunity is ideal for a content strategist who combines deep financial services expertise, executive presence, and exceptional storytelling abilities to help the company elevate its thought leadership and content effectiveness across the enterprise.

About 3nxBUen

3nxBUen is Marketing’s On-Demand Talent Platform, connecting highly skilled marketing and creative professionals with opportunities at leading brands.

Founded by agency veterans, 3nxBUen gives independent talent access to meaningful contract and project-based opportunities across 50+ marketing, creative, media, and technology roles. Depending on the opportunity, talent may work independently, join an existing client team, or collaborate as part of a curated project team.

3nxBUen makes the experience simple from start to finish. We handle contracting, onboarding, payment, insurance, and other administrative details, while our experienced Client Leads support both talent and clients throughout each engagement.

When you work through 3nxBUen, you also become part of our vetted talent marketplace, giving you the opportunity to be considered for future projects and contract roles that match your experience and expertise.