Influencer Relations & Community Manager — Miami, FL

About Rj3wUE3Xm DP Q4nc

Rj3wUE3Xm DP Q4nc is an international luxury fragrance house celebrated for its distinctive olfactory creations, exceptional craftsmanship, and sophisticated approach to modern perfumery.

As the brand continues to expand its presence in the United States, we are seeking a highly motivated and culturally attuned Influencer Relations & Community Manager to strengthen brand desirability, cultivate meaningful relationships, and build an engaged community of luxury fragrance enthusiasts.

Position Overview

The Influencer Relations & Community Manager will lead influencer partnerships, creator engagement, and social media community management throughout the United States.

This role combines relationship development, luxury brand storytelling, social listening, and performance analysis to strengthen brand awareness, advocacy, and consumer engagement.

The successful candidate will have an established understanding of the US luxury beauty and fragrance landscape, with particular sensitivity to the diverse audiences and cultural communities shaping fragrance discovery and purchasing behaviors.

KEY RESPONSIBILITIES

Influencer Relations & Partnerships

· Develop and execute US influencer engagement strategies aligned with global brand direction and local marketing priorities.

· Identify and cultivate relationships with luxury fragrance, beauty, fashion, lifestyle, and cultural creators.

· Build a balanced portfolio of nano, micro, mid-tier, and macro influencers based on brand relevance, audience quality, and commercial potential.

· Manage influencer gifting, product seeding, paid collaborations, event invitations, and content deliverables.

· Support product launches, retailer activations, and exclusive brand experiences.

· Negotiate collaborations and coordinate agreements, disclosure requirements, content approvals, and usage rights.

· Develop sustained relationships with influential creators and authentic brand advocates.

Social Media Community Management

· Manage day-to-day community engagement across Instagram, TikTok, Facebook, YouTube, and other relevant platforms.

· Monitor and respond to comments, direct messages, brand mentions, tagged posts, and consumer inquiries.

· Proactively engage with creators, editors, fragrance enthusiasts, and organic brand advocates.

· Identify opportunities to amplify compelling user-generated content.

· Support English-language engagement and culturally appropriate interaction with diverse US audiences.

· Maintain brand consistency, discretion, and a premium consumer experience across all interactions.

· Coordinate customer service inquiries and sensitive issues with the appropriate internal teams.

Market Intelligence & Performance

· Monitor luxury fragrance trends, emerging creators, competitor activity, and audience sentiment.

· Identify opportunities to generate awareness, encourage fragrance discovery, and support conversion.

· Track influencer performance, engagement rates, earned content, referral traffic, and attributable sales where available.

· Prepare weekly activity summaries and monthly performance reports.

· Share consumer insights with Marketing, PR, Retail, and E-commerce teams.

Cross-Functional Collaboration

· Work closely with Global Marketing to ensure adherence to brand guidelines and campaign priorities.

· Coordinate with regional retail teams and partners, including department stores and specialty fragrance retailers.

· Support community engagement surrounding launches, in-store events, and influencer experiences.

· Maintain influencer databases, campaign calendars, and reporting dashboards.

QUALIFICATIONS

Required

· 4–6+ years of experience in influencer marketing, social media community management, luxury PR, or digital marketing.

· Experience within luxury beauty, fragrance, fashion, or premium consumer brands.

· Excellent written and verbal English communication skills.

· Demonstrated relationships within the US influencer and creator community.

· Strong understanding of Instagram, TikTok, and relevant social platforms.

· Experience managing influencer campaigns from outreach through reporting.

· Familiarity with social listening, creator discovery, and performance analytics tools.

· Strong organizational skills, commercial awareness, and excellent professional judgment.

Preferred

· Spanish-language proficiency.

· Existing relationships with fragrance influencers, beauty editors, and luxury tastemakers.

· Familiarity with Upfluence, Traackr, CreatorIQ, Sprout Social, or comparable platforms.

· Experience with luxury retail activations and experiential marketing.

· Knowledge of affiliate programs and influencer-driven commerce.

Performance Expectations

· Growth in qualified influencer relationships and brand advocates.

· High-quality creator content and increased organic brand visibility.

· Timely, brand-appropriate community engagement.

· Improved engagement quality and positive brand sentiment.

· Measurable contributions to fragrance discovery, retail awareness, qualified traffic, and conversion.

Ideal Candidate

An engaging, polished, and commercially minded relationship builder with a discerning understanding of luxury consumers. This individual must be equally comfortable cultivating relationships with established tastemakers, discovering emerging talent, and managing daily consumer conversations with sophistication and authenticity.