Digital Paid Media Specialist — Phoenix, AZ

Join our team as a Digital Paid Media Specialist On-Site | Phoenix, AZ

Phoenix-based qP23VF J2g4EXdjq is an award-winning, full-service agency that provides marketing services, advertising solutions and sales-management consulting for senior living communities across the country. Tf5bmJ’t digital team, including its Paid Media Specialist, leads efforts to create lead-generating, lead-nurturing, and brand-building and awareness-building campaigns. Our team is committed to serving our clients and dedicated to helping seniors live better in retirement. As we continue to grow, we are seeking a dynamic and experienced Paid Media Specialist to manage our digital paid media efforts and drive impactful campaigns for our clients.

The Paid Media Specialist develops, implements, tracks, and optimizes digital paid campaigns across all digital channels for qP23VF J2g4EXdjq and its clients. This role requires a blend of strategic thinking, creative problem-solving, and hands-on execution. The ideal candidate will have experience in digital marketing within an agency setting and a track record of delivering measurable results.

Functional Responsibilities:

• Campaign Strategy & Execution

• Own and manage paid search (PPC/SEM), connected TV (CTV), and paid social (Meta) strategy and execution across all client communities.

• Build, launch, and optimize campaigns on Google Ads, Meta Ads Manager, and CTV/programmatic platforms.

• Develop audience strategies, targeting, creative testing plans, and channel mix recommendations tailored to senior living lead generation goals.

• Develop campaign landing pages with cross-department support as needed.

• Budget & Bid Management

• Suggest and manage campaign budgets, bidding strategies, and pacing across all paid channels, ensuring efficient allocation of spend and maximizing ROI for clients.

• Set and adjust bid strategies based on performance data and account goals.

• Flag budget risks and pacing issues proactively to the Digital Manager and Client Service and make suggested campaign changes.

• Cross-Channel Coordination

• Partner with the SEO, AEO & CRO Specialist to align paid landing pages and messaging with organic strategy.

• Work with Client Service and Creative to align campaign messaging, offers, and creative assets with community priorities.

• Analytics and Reporting

• Monitor and analyze paid campaign performance metrics, providing actionable insights and recommendations for optimization.

• Partner with the Analytics & Reporting Analyst to ensure paid media data feeds standing dashboards and the shared reporting cadence accurately.

• Use data-driven decision making to continually improve campaign effectiveness and achieve client objectives.

• Vendor & Platform Management

• Manage relationships with paid media advertising platform reps and CTV/programmatic vendor partners.

• Evaluate new paid media platforms and ad formats relevant to senior living marketing.

• Industry Trends and Innovation

• Stay current with paid media trends, platform updates, and privacy/targeting changes across search, social, and CTV.

• Proactively identify new paid media opportunities for clients and qP23VF J2g4EXdjq.

Requirements

• Bachelor's degree in Marketing, Advertising, Business, or a related field.

• 3+ years of paid media experience within an advertising or marketing agency, with a strong portfolio of successful campaigns.

• Proven expertise managing paid search (PPC/SEM) and paid social (Meta) campaigns.

• In-depth knowledge of Google Ads and Meta Ads Manager, including bid strategy and budget/pacing management.

• Strong analytical skills and data-driven thinking, with experience using tools such as Google Analytics and Google Tag Manager and tracking and performance attribution.

• Certification in Google Ads and/or Meta Blueprint.

• Excellent written and verbal communication skills, including the ability to present campaign performance clearly to internal teams and clients.

• Strong understanding of current paid media concepts, strategy, and best practices.

• Up to date with the latest trends and best practices in paid media and measurement.

• Ability to work in a fast-paced, deadline-driven environment and manage multiple accounts and campaigns simultaneously.

Preferred Skills

• Experience with programmatic buying platforms (e.g., DV360, Search 360, Basis).

• Familiarity with CRM and marketing automation tools such as Salesforce.

• Experience in senior living, healthcare, or other regulated, multi-location local industries.

• Knowledge of advertising compliance, privacy requirements, and audience targeting restrictions.

This role reports directly to the Digital Marketing Manager.