Social Media + Community Marketing Manager — Gigli, Miami, FL

Social Media Marketing Manager

Gigli

Reports to: Chief Marketing Officer + Marketing Director | Department: Marketing

Employment: Full Time | Location and work arrangement: Miami, FL / Remote

About the role

Gigli creates functional beverages, including Daily Lift for Energy + Strength, Daily Glow for Beauty + Hydration, and Daily Flow for Mood + Mind. Our portfolio also includes Skinny Mocktails and infused beverages.

We are seeking a hands-on Social Media Marketing Manager to own strategy, content, publishing, community engagement, and creator relationships. You will grow brand awareness and connect social activity to product discovery, ecommerce sales, and retail demand. You will work with the CMO, creative, paid media, PR, ecommerce, sales, and events teams.

Strategy and planning

Build channel strategies with clear audiences, content pillars, objectives, budgets, and measurable goals for each product category.

Own quarterly plans and a rolling monthly content calendar covering launches, promotions, retail expansion, events, and seasonal opportunities.

Monitor competitors, audience behavior, trends, and emerging formats; translate useful findings into relevant content and structured tests.

Content creation and publishing

Develop concepts, scripts, captions, creative briefs, shot lists, and recurring series. Capture and edit short-form video, photography, Stories, carousels, interviews, and demonstrations.

Create engaging content around ingredients, approved benefits, taste, routines, lifestyle, customer experiences, and where to buy.

Coordinate shoots, direct creators and production partners, provide feedback, and adapt strong assets for different channels.

Manage Instagram, TikTok, Facebook, and YouTube Shorts; develop LinkedIn and other channels where they serve a clear business purpose.

Own scheduling, posting, thumbnails, tags, links, profiles, highlights, and final quality checks. Maintain a reliable cadence and approved content backlog.

Improve search visibility through relevant keywords, titles, and on-screen text. Use captions, readable typography, and accessibility features.

Community management and social listening

Monitor and respond to comments, messages, mentions, tags, and reviews during agreed coverage hours; encourage engagement through proactive conversations, polls, and live content.

Answer questions with approved information and route order issues, complaints, safety concerns, and sensitive matters to the appropriate team.

Track sentiment, recurring questions, objections, and customer ideas. Maintain response templates, moderation guidelines, and escalation procedures.

Develop ambassador activity and relevant community groups or broadcast channels; identify emerging reputation issues and coordinate responses with leadership.

Campaigns creators and performance

Creators influencers and customer content

Source and evaluate creators, athletes, experts, and ambassadors for audience fit, engagement quality, credibility, and creative ability.

Manage outreach, product seeding, briefs, reviews, deliverables, posting schedules, and follow-up within approved budgets.

Coordinate agreements covering fees, disclosures, usage rights, paid amplification, exclusivity where relevant, and deadlines. Obtain permission before reusing customer content.

Maintain a creator pipeline and tracker for samples, costs, deliverables, permissions, and results. Build ongoing relationships with effective partners.

Launches retail events and partnerships

Execute campaigns for new products, retail launches, sampling, promotions, collaborations, and major brand moments.

Coordinate timelines, assets, creator participation, retailer tags, links, and announcements. Confirm inventory, offers, and availability before publication.

Produce where-to-buy and market-specific content, event promotion, live coverage, interviews, recaps, and follow-up engagement.

Identify collaborations with complementary brands, wellness communities, beverage and CPG publishers, product discovery accounts, and relevant social pages.

Coordinate approved giveaways, co-created content, and paid placements. Work with PR to amplify coverage, awards, and announcements, and provide useful social proof to sales.

Paid social and social commerce

Partner with the paid media team on campaign concepts, creator assets, audience insights, and creative tests; test hooks, opening frames, messages, and calls to action.

Share strong organic content for advertising and use paid results to improve content. Coordinate ad permissions, specifications, tagged links, and approved boosting.

Support eligible social storefronts, product tagging, shoppable content, and affiliate programs with ecommerce partners.

Create content that answers purchase questions and explains product differences. Keep paths to product pages, store finders, signups, and offers accurate.

Align social campaigns with email, SMS, website updates, and promotions. Media buying and overall advertising budgets remain with the designated media lead unless assigned.

Analytics and optimization

Maintain a dashboard and deliver weekly summaries and monthly reviews with clear results, recommendations, and next actions.

Track relevant audience growth, reach, engagement, shares, saves, video retention, traffic, creator results, and conversion signals.

Use platform analytics, tagged links, creator codes, and ecommerce reporting; distinguish directly attributable sales from assisted outcomes and estimates.

Maintain a testing log and improve formats, posting times, creative, and creator selection. Agree quarterly targets with the CMO based on baselines, budget, and resources.

Operations qualifications and expectations

Workflow budgets and brand standards

Own briefs, deadlines, reviews, approvals, and production schedules. Coordinate agencies, freelancers, and internal contributors; supervise social support staff if assigned.

Track approved content, creator, and tool budgets, commitments, invoices, and cost efficiency. Flag delivery risks and resource needs early.

Maintain an organized asset library with source files, captions, permissions, usage terms, and expiration dates. Protect company accounts through appropriate access controls and multifactor authentication.

Apply approved messaging, visual guidelines, official product assets, and current product information. Route new benefit, ingredient, nutrition, and promotional claims for review.

Keep functional, zero-proof, and infused communications appropriate to their audiences and approved marketing rules. Coordinate reviews for restricted products, disclosures, giveaways, music, likenesses, and content rights.

Use AI tools responsibly, verify outputs, protect confidential information, and preserve accurate product representation and authentic endorsements.

Qualifications

At least 3 years of relevant social media marketing experience, or comparable demonstrated results, including ownership of brand channels and campaigns.

A portfolio demonstrating strong copywriting, original content, short-form video, and measurable outcomes, with your contribution clearly identified.

Hands-on ability to plan, shoot, edit, publish, and optimize content using social publishing, video, and design tools.

Strong understanding of community management, creators, platform formats, analytics, and how organic and paid social work together.

Excellent organization, creative judgment, attention to detail, and communication; ability to manage budgets, deadlines, and multiple contributors.

Consumer brand experience is preferred, particularly beverages, food, wellness, beauty, fitness, or hospitality. Retail launches, ecommerce, affiliate programs, and regulated product experience are valuable.

Familiarity with tools such as Shopify, GA4, Meta Business Suite, scheduling and listening platforms, and project management systems is preferred. On-camera confidence is a plus.

First 90 days and success measures

Days 1 to 30: Audit channels, content, creators, reporting, access, and workflows. Learn the portfolio and approved messaging. Establish baselines, goals, strategy, and a content calendar.

Days 31 to 60: Implement publishing and community workflows, launch recurring content and creative tests, organize assets, and activate approved creator partnerships.

Days 61 to 90: Evaluate results, refine the channel and content mix, and present the next quarterly plan with budget and production needs.

Success means consistent execution, relevant audience growth, stronger engagement and retention, responsive community management, effective partnerships, and measurable contribution to traffic, sales, and retail demand.

Apply via Linkedin with your resume, portfolio, and two or three examples showing your role, objectives, and results. Include your location and availability.