Lifecycle Marketing Manager — Itzy Ritzy, Naperville, IL

Company Description Itzy Ritzy is a community-driven, omni-channel baby brand focused on innovative, on-trend products that support Millennial and Gen Z parents through their parenting journey. Founded in 2007 and headquartered in Naperville, IL, the company offers a diverse portfolio including diaper bags, toys, pacifiers, teethers, and other essential baby products.

Role Description

We’re looking for a data-driven Lifecycle Marketing Manager to own customer engagement and retention, from onboarding through repeat purchase and loyalty. This role will lead CRM strategy, grow our owned-channel revenue, and execute email, SMS, push notifications, mobile app and loyalty programs. The manager will partner closely with internal peers and external agencies supporting acquisition to ensure a connected customer experience. This role will also lead our use of AI across lifecycle marketing, using Claude (Anthropic’s AI assistant) connected to Klaviyo to speed up campaign production, sharpen segmentation and personalization, and turn customer data into faster decisions.

Key Responsibilities:

Lifecycle Strategy & CRM

• Own the strategy and execution of email, SMS, and push notification marketing

• Build and manage automated lifecycle flows (welcome, abandon cart, post-purchase,

winback, etc.); use Klaviyo’s AI and predictive features (e.g., predicted next order date,

churn risk, Smart Send Time) to personalize timing and content

• Own revenue growth from owned marketing channels including email, SMS, and

lifecycle automations

• Create and deploy campaign calendars for promotional and brand messaging

• Segment audiences to deliver personalized and high-performing messaging, including

predictive and AI-assisted segments built in Klaviyo

• Continuously test and optimize flows, subject lines, creative, and offers, using Claude

to generate and pressure-test variants so we can run more tests, faster

AI-Enabled Marketing & Automation

• Use Claude connected to Klaviyo (e.g., via Klaviyo’s MCP connector or API) to draft

campaign and flow copy, build and audit segments, and analyze performance, with

human review and approval before anything is sent

• Build and maintain a shared library of Claude prompts, Projects, and brand-voice

guidelines so AI-assisted email, SMS, and push content stays on-brand, accurate, and

parent-appropriate

• Evaluate Klaviyo’s native AI tools (predictive analytics, AI subject lines and segment

builder, send-time optimization) and decide where Claude adds value beyond them

• Use Claude to combine Klaviyo and Shopify data into weekly lifecycle performance

summaries, insights, and recommended next tests

• Set and enforce guardrails for AI use: quality control, data privacy (minimize customer

personal data shared with AI tools), and email/SMS consent and compliance (CAN-

SPAM, TCPA)

• Measure and report AI’s impact on productivity and results (e.g., campaign production

time, test velocity, owned-channel revenue)

Cross-Functional Collaboration

• Partner closely with internal marketing peers and external agencies supporting

customer acquisition to ensure consistent messaging and a seamless customer

experience across the lifecycle

• Manage and optimize the loyalty & rewards program and the fuego app

• Launch campaigns designed to reactivate lapsed customers

CRM & Audience Growth

• Build strategies to grow email and SMS subscriber lists

• Optimize on-site pop-ups, forms, and lead capture experiences

• Maintain database health and list hygiene

Performance & Analytics

• Track, analyze, and report on key lifecycle marketing metrics including:

◦ Repeat purchase rate

◦ Customer engagement

◦ Email/SMS revenue

◦ Retention rate

◦ Customer lifetime value (LTV)

• Use insights to continuously improve campaign performance

• Partner with internal marketing peers and external agencies to understand broader

business performance and ensure lifecycle strategies complement customer

acquisition efforts

• Build AI-assisted reporting (e.g., Claude-generated performance summaries from

Klaviyo and Shopify data) to shorten the time from insight to action

Qualifications

• 3–6+ years in lifecycle marketing, CRM marketing, or retention marketing

• Hands-on experience managing email and SMS platforms; Klaviyo required (Klaviyo

certification a plus)

• Demonstrated, hands-on use of generative AI tools in marketing workflows (Claude

strongly preferred), with examples of measurable impact; candidates will complete a

short AI-assisted work sample

• Experience or strong interest in connecting AI assistants to marketing systems (e.g.,

Claude with Klaviyo and Shopify via MCP connectors, APIs, or automation tools such

as Zapier)

• Sound judgment on AI output quality, brand voice, and customer data privacy

• Comfort with data tools (Excel/Google Sheets; SQL or BI tools a plus)

• Strong understanding of customer lifecycle marketing

• Strong cross-functional collaboration skills, including partnering with internal

marketing peers and external agencies supporting acquisition

• Analytical mindset with experience using marketing data to drive decisions

• Experience working in ecommerce or DTC brands

• Chicago-area candidates preferred; hybrid work required for employees based in the

Chicago area. Remote candidates elsewhere in the U.S. will also be considered.

Relocation assistance is not provide

To apply, email