Manager, Digital Marketing & Communications — Myasthenia Gravis Foundation of America, Inc., New York City Metropolitan Area

Myasthenia Gravis Foundation of America (MGFA), largest patient advocacy organization in the United States solely dedicated to finding better treatments and a cure for the rare neuromuscular disease Myasthenia Gravis, is looking for a talented Manager, Digital Marketing & Communications.

About the Role

We're looking for a versatile digital marketer who combines strong content creation skills, campaign management experience, digital platform knowledge, and a performance-driven mindset.

This is an opportunity to do ambitious, creative marketing work at the intersection of healthcare, pharmaceutical innovation, and patient advocacy. With a 75-year history and growing momentum in rare disease research and treatment, MGFA offers a unique environment to develop impactful campaigns, engage diverse audiences, and collaborate with partners across the healthcare landscape.

Working closely with the Senior Director of Integrated Marketing & Brand, you'll help turn marketing strategy into compelling campaigns, communications, and digital experiences that engage audiences and advance MGFA's mission. This is a hands-on role with room to contribute ideas, shape execution, and take ownership of projects.

You'll also work with a Digital Marketing Coordinator who will support campaign and content execution, while collaborating with colleagues and external partners across the organization. You'll help guide the coordinator's day-to-day work and contribute to their professional development as part of a small, collaborative team.

What You'll Do

Digital Campaign Management

• Turn marketing strategies into coordinated, actionable campaigns and initiatives.

• Manage day-to-day execution across email, social media, paid digital media, and website channels.

• Develop campaign timelines, coordinate deliverables, and keep projects moving.

• Work with internal stakeholders and external partners to bring campaigns to life.

• Monitor campaign results and continually look for opportunities to improve performance.

Email Marketing

• Manage email marketing campaigns, from audience segmentation and content development through production, testing, deployment, and reporting.

• Develop and optimize email templates, messaging, and engagement strategies.

• Build and refine automated email journeys and sequential communications to improve audience engagement.

• Work with CRM and email platforms to support effective targeting, personalization, and conversion.

Content Creation

• Write, edit, and develop engaging content for campaigns, websites, email, social media, and other communications.

• Help shape campaign messaging and creative approaches while maintaining a consistent brand voice and visual identity.

• Produce and adapt marketing materials within established brand guidelines and campaign creative systems, using tools such as Canva.

• Coordinate content assignments and production with the Digital Marketing Coordinator and external creative partners.

Website Management

• Manage and improve website content, user experience, and conversion opportunities.

• Help improve how audiences discover and engage with MGFA's content through search engines, AI-powered tools, and emerging digital platforms.

• Work with internal and external partners on website enhancements and digital initiatives.

• Help ensure digital communications are accessible, intuitive, and effective across devices and platforms.

Social Media & Paid Digital Marketing

• Manage social media publishing, content distribution, and day-to-day channel execution.

• Plan, execute, and optimize paid digital campaigns across platforms such as Meta and Google.

• Evaluate audience engagement and identify opportunities to improve organic and paid performance.

Analytics & Optimization

• Track and evaluate performance across website, email, social media, and digital campaigns.

• Use tools such as Google Analytics and platform reporting dashboards to turn data into actionable insights.

• Develop clear, useful campaign reporting for internal teams and external partners.

• Continuously identify opportunities to improve marketing effectiveness and digital processes.

What Makes You a Great Fit

• You have big ambitions. You don't want to just execute campaigns or check boxes. You want to create exceptional work, push creative boundaries, and build marketing that gets noticed. You take pride in your craft and are motivated by the opportunity to do work that stands out.

• You're a driver. You take initiative, bring ideas to the table, and know how to move projects forward. You're comfortable taking ownership and figuring things out along the way.

• You love to create. You enjoy the hands-on work of marketing, from developing campaigns and writing compelling content to bringing ideas to life across digital channels. You have a good eye for design and are comfortable producing polished materials using established creative templates and brand guidelines.

• You're digitally curious. You stay interested in what's next, explore new platforms and technologies, and look for better ways to work. You actively use AI tools to support your work, analysis, and everyday productivity.

• You're results-driven. You know great marketing isn't just about creating great work. It's about achieving measurable objectives. You set clear goals, track performance, and continuously look for ways to improve results.

• You're organized and proactive. You can juggle multiple projects, manage deadlines, and keep the details moving without losing sight of the larger goals.

• You're a relationship builder. You enjoy collaborating with colleagues, building connections with community members, and bringing people together to develop meaningful stories, content, and campaigns.

• You're motivated by impact. You want your work to matter. You're excited by the opportunity to build meaningful campaigns, try new ideas, and help a growing organization reach more people.

What You Bring

• 4+ years of experience in digital marketing, integrated marketing, or marketing communications, preferably at a digital marketing agency, in-house at a nonprofit organization, or a combination of both.

• Experience planning, executing, and optimizing digital marketing campaigns across multiple channels.

• Strong writing, editing, and content development skills, along with a good eye for design and the ability to produce on-brand marketing materials.

• Hands-on experience with email marketing platforms, including campaign creation, audience segmentation, and deployment.

• Experience with organic social media management and paid digital advertising.

• Familiarity with website content management, digital content optimization, and marketing analytics.

• Comfort working with creative tools such as Canva or similar platforms to adapt and produce marketing materials.

• Familiarity with CRM platforms, marketing automation, and digital reporting tools.

• Experience with website platforms such as WordPress and analytics tools such as Google Analytics, Google Search Console, or comparable platforms.

• Exposure to nonprofit organizations, healthcare, patient advocacy, or other mission-driven work.

• Experience coordinating the work of junior team members, freelancers, or outside partners.

• Strong organizational skills and experience managing multiple projects and deadlines.

Why Join MGFA?

We believe great work and a great quality of life should go hand in hand. At MGFA, you'll have the opportunity to create meaningful marketing campaigns while enjoying the flexibility and benefits of a supportive, people-first organization.

• 100% remote work: Work from home without the daily commute. (some travel required)

• Generous paid time off: Unlimited PTO

• Summer Fridays: Enjoy every Friday off during the summer.

• Holiday time off: An organization-wide break during the holidays

• Meaningful, career-building work: Develop innovative campaigns at the intersection of healthcare, pharmaceutical innovation, and patient advocacy.

• Room to make an impact: Join a collaborative team where your ideas are welcome, your contributions are visible, and you can help shape what's next.

Don't check every box? We encourage you to apply if you believe your experience, skills, and approach would make you a great fit for this role.