Creative Lead, Copy — SalaryGuide, United States

Posted via SalaryGuide - the career platform built for marketers.

Airbnb is hiring a Creative Lead, Copy with a stated base pay range of $180,000 - $217,000 USD. This US remote-eligible role works West Coast hours and calls for 10+ years of experience leading global brand campaigns.

Partner with a dedicated Art Director to shape the stories behind Airbnb's Home/Stay, Experiences, Services, and other high-growth verticals. The work spans big campaign ideas, social-first storytelling, and hands-on copy execution across channels.

Open the full role on SalaryGuide for the job breakdown and resume tailoring to the JD.

Role Snapshot

• Title: Creative Lead, Copy

• Company: Airbnb

• Location: United States, remote eligible, with West Coast hours.

• Base pay range: $180,000 - $217,000 USD.

• Experience: 10+ years of relevant experience leading global brand campaigns.

You must live in a state where Airbnb, Inc. has a registered entity. Occasional office work or attendance at offsites may be required as agreed with your manager. If employed by another Airbnb entity, your recruiter will explain eligible states.

Company Overview

Airbnb connects guests with hosts offering unique stays and experiences around the world. Founded in 2007, it has grown to more than 5 million hosts who have welcomed over 2 billion guest arrivals. Its mission centers on helping people connect with communities and the real world.

About the Role

Reporting to the Director of Brand Creative, you will drive the narrative behind integrated campaigns and social work across Airbnb's key growth verticals. You will work closely with an Art Director partner, strategists, producers, and creative leadership to turn brand narratives into compelling work across social channels and traditional media.

Responsibilities

• Partner with your Art Director to conceptualize and execute integrated, multi-channel campaigns.

• Turn brand and product stories into culturally relevant, sharp, compelling copy at pace.

• Connect social-first storytelling with broader campaigns, maintaining consistent voice, tone, and craft across touchpoints.

• Collaborate with creative leadership and cross-functional teams on high-visibility work.

• Prototype ideas quickly with a proactive, hands-on approach.

• Use AI creative tools and emerging digital workflows to accelerate ideation, iteration, and copy exploration while maintaining quality.

• Guide editorial and tone execution with creative teammates, agency partners, and production companies.

Qualifications

• 10+ years of relevant experience leading global brand campaigns, preferably combining advertising agency, creative studio, and in-house experience.

• An outstanding portfolio of campaign work and demonstrated success leading multiple cross-media campaigns.

• Strong conceptual and brainstorming skills, with the ability to lead or contribute as needed.

• Experience working closely with Brand Management teams and translating market research, data, and strategy into creative solutions.

• Ability to think strategically and tactically, from concept through execution.

• Exceptional communication and presentation skills, including the ability to explain and defend creative decisions.

• Flexibility, dependability, empathy for customers and creative teammates, and enthusiasm for Airbnb's mission.

• Fluency with AI creative tools and modern digital workflows.

Compensation and Benefits

• Base pay range: $180,000 - $217,000 USD.

• Actual base pay depends on training, transferable skills, work experience, business needs, and market demands. The range may change.

• This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.

Job Listing Disclaimer

This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency or hiring representative for this position. Hiring decisions and the application process are managed by the employer.

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Apply Through SalaryGuide

Ready to shape the voice of Airbnb's next integrated campaigns? Open the full role on SalaryGuide to review the opportunity and apply.