Social Media Coordinator — Houseworks, Cedarburg, WI

Social Media & Content Marketing Specialist

Houseworks Collective · Cedarburg, WI · Full-time · [On-site / Hybrid]

About Houseworks

Houseworks Collective is a real estate and home services company in historic downtown Cedarburg. We help homeowners across greater Milwaukee with every part of home: buying, selling, everyday repairs, and design-build renovations, all under one roof. Our team has helped clients buy and sell more than 750 homes and has completed more than $10 million in renovation projects. Our work has been featured in The Wall Street Journal, BizTimes Milwaukee, and HousingWire.

We’re a small, close-knit team that cares about purposeful work, thoughtful design, and real connection with the families we serve.

The role

We’re growing, and we’re looking for our first dedicated content and social media hire. You’ll own how Houseworks shows up online, from listings and open houses to renovation transformations and home-care tips. You’ll report to our Marketing Director, Samantha Strauss, and work closely with our Founder, Charlie Hutchinson.

We’re investing significantly in paid advertising on Meta, Google, and YouTube. You’ll create the photos, videos, and copy that power those campaigns, and work with our ad partner to see what’s working.

What you’ll do

• Own our organic social channels, starting with Instagram and Facebook, and help us grow on YouTube and other platforms

• Shoot and edit short-form video and photography at listings, open houses, and renovation projects, including before-and-after content

• Produce ad creative for Meta, Google, and YouTube campaigns, and test new ideas with our ad partners

• Write captions, Journal articles, and our email newsletter

• Build a monthly content calendar that balances real estate and home services

• Track performance and report monthly on what’s driving engagement and leads

• Tell our team’s and clients’ stories in a way that feels warm, thoughtful, and true to our brand

• Help mentor a part-time marketing intern

What we’re looking for

• 2+ years of experience in social media, content creation, or marketing (agency, in-house, or freelance)

• A portfolio that shows strong short-form video and photography skills

• Comfortable with tools like CapCut, Adobe Premiere or Lightroom, Canva, and Meta Business Suite

• Clear, polished writing and a good eye for design

• Organized and self-directed, able to manage your own calendar in a fast-moving small team

• Comfortable on location at homes and job sites around greater Milwaukee, with a valid driver’s license and reliable transportation