Loyalty Manager — Activate Talent, Latin America

Position: Loyalty Manager

Location: Global | Remote

Employment Type: Full-Time

🌎 Work from any corner of the world and be a part of the #remoteworkrevolution!‼️

About the Role:

We are looking for a Loyalty Manager to help run the tiered beauty rewards program of a well-established DTC beauty and skincare brand, working closely with the Director of Loyalty + CRM.

You'll turn the Director's priorities into clear briefs, timelines and launched campaigns, coordinating email, SMS, web, CRM and creative to deliver member offers, tier benefits and surprise-and-delight moments across the US, Canada and Australia.

This is a full-time, remote role working Pacific Time (PST) business hours, with direct impact on member engagement, retention and revenue.

Key Responsibilities:

• Draft campaign and program briefs covering objective, audience, offer, mechanics, channels, success metric and legal needs.

• Develop offer and benefit options with cost and margin estimates for the Director's review.

• Make sure loyalty offers stack correctly with other CRM offers such as perks, winback and lead offers.

• Propose tests and set up approved ones with a clear hypothesis and holdout plan.

• Maintain the 12-month loyalty calendar and keep it in sync with the promo, launch and CRM calendars.

• Track brief, creative, QA and launch deadlines and run the weekly loyalty status meeting.

• Project-manage loyalty campaigns from brief to launch across email, SMS, onsite, account pages and checkout.

• Run day-to-day program operations: tier qualification, points, redemption, reward fulfillment and member communications.

• Own the rewards store assortment, offer strategy and new launches.

• Build loyalty lifecycle journeys and write customer service FAQs and escalation guides.

• Work with web and tech teams on site UI and UX improvements for the program.

What We’re Looking For:

• 4 to 6 years in loyalty, retention, CRM or lifecycle marketing.

• At least 2 years owning a loyalty or membership program hands-on.

• A track record of writing briefs that creative and execution teams can launch without rework.

• Experience running a multi-channel marketing calendar with hard launch dates and many owners.

• Comfort with program economics, including reward cost, liability, incrementality and margin.

• Strong analytical skills to read test results and member cohort data and turn them into recommendations.

• Ability to work Pacific Time (PST) business hours.

Nice-to-Have

• Experience in DTC beauty, skincare or subscription ecommerce.

• Experience with tiered or points-based programs and loyalty platforms.

• Experience running programs across several markets, such as the US, Canada and Australia.

• Basic SQL or BI tool skills.

Required Tools / Tech Stack

• Loyalty platform: Talon.One

• Email service provider (ESP)

• Ecommerce: SAP Commerce (Hybris)

• Data and analytics: BigQuery, Google Analytics, Heap and Power BI

• Project tracking: Jira

What Success Looks Like

• Every loyalty moment launches on time, accurately and without rework.

• The 12-month loyalty calendar stays in sync with promos, launches and market dates.

• Member offers stack correctly with other CRM offers, with no conflicts at launch.

• Tests run with clear hypotheses and holdouts, and the results turn into recommendations.

• Member engagement, retention and program economics improve over time.