Creative Director — EquiLife, Atlanta Metropolitan Area

About the Role

EquiLife is a founder-led functional medicine company offering supplements, lab testing, protocols, and health coaching. We're hiring a Creative Director to turn our brand and product stories into creative that looks right, reads right, and converts. You'll lead a small creative team, supported by contractors as workload requires, and stay hands-on in concepting, design, and copywriting.

We're an AI-forward company. We expect this leader to use AI tools daily to produce better creative faster, and to build them into how the team works.

Reports to: Chief Marketing Officer

Location: Fully remote (EST or CST preferred)

What You'll Do

• Concept and direct brand-led campaigns that bring EquiLife products to life across our DTC site and supporting channels, with paid social, email, and SMS as the primary channels.

• Partner with the marketing team on product launches, promotions, and other creative projects.Write copy from product marketing briefs, turning approved product claims into clear, persuasive messaging.

• Lead one full time direct report and a bench of contractors: set priorities, give clear direction and feedback, and keep work on schedule.

• Stay hands-on in concepting, design, and copywriting when the workload calls for it.

• Run an AI-first creative workflow across concepting, copy, design, and asset variations. Set standards for how your team and contractors use AI, and keep quality and brand standards high.

• Design for the equi.life ecommerce experience, from product pages to checkout, with a strong grasp of UX.

• Develop print packaging with our packaging designer and the operations and regulatory teams.

• Work with the technical ecommerce team to bring approved designs to life in Shopify, providing the assets and input they need.

• Keep creative briefs moving from request to launch alongside the team.

Who You'll Work With

• Chief Marketing Officer (your manager)

• Your direct report and creative contractors

• Director, Marketing Communications

• Lifecycle Marketing Manager

• Senior Manager, Social Media

• Director of Ambassador Relations

• Technical team (cross-functional partner for Shopify)

• VP, Regulatory (cross-functional partner)

What You Bring

• 7–10 years of creative experience, including leading or directing others.

• Bachelors' degree in Art, Creative Services or similar.

• Experience in the functional medicine, vitamins, supplements or health and wellness industry a plus.

• A portfolio showing ideas carried through to finished, high-performing work.

• Strong writing skills and the ability to turn a brief into polished, persuasive copy.

• Required: hands-on experience using AI tools for creative work (concepting, copy, image and design generation, asset variations), with examples of work you produced faster without lowering quality.

• Solid understanding of ecommerce UX and DTC channel creative: email, SMS, and paid media.

• Experience or exposure to print packaging design or production and ability to oversee a resource handling print and packaging design.

• Ability to work with technical teams to bring designs to life in Shopify.

• Comfort working within regulatory guardrails on health and supplement claims.

• Organized, self-directed, and willing to roll up your sleeves.