Lifecycle & CRM Operations Specialist — RemoteHunter, United States

About Our Client:

The organization operates within the U.S. financial services sector, focusing on addressing the financial challenges faced by Americans who are financially vulnerable or living paycheck to paycheck. It offers digital financial products that provide affordable, transparent, and user-centric access to credit, including a flagship product that offers members up to $500 within minutes. The organization aims to serve those underserved by traditional financial institutions and plans to expand its offerings with new products such as a Buy Now Pay Later option.

About the Opportunity:

The LIFECYCLE & CRM OPERATIONS SPECIALIST is responsible for building, testing, and troubleshooting complex customer engagement campaigns using Braze technology. This role ensures that communications sent to over 14 million members are accurate, timely, and properly personalized. The specialist contributes by maintaining the quality and reliability of lifecycle marketing campaigns, which directly impacts member trust and satisfaction.

Responsibilities:

• Build and configure complex, multi-step Braze canvases with branching logic, audience entry, personalization, and trigger-based journeys

• Perform end-to-end quality assurance for CRM campaigns across email, SMS, push, in-app messaging, and promotional communications

• Collaborate with strategy, creative, and martech teams to align campaign builds with business requirements

• Investigate and resolve live campaign issues using logs and performance data in partnership with Data and Engineering

• Work with Data Analytics and martech teams to ensure accuracy and consistency of marketing experiments and metrics

• Validate data sources behind campaigns, including custom attributes and event schemas

• Maintain QA checklists and documentation to ensure system auditability and manage live campaign issues effectively

• Coordinate copy, disclosures, and campaign changes through Legal and Compliance review, keeping clear records

Requirements:

• Minimum 3 years of hands-on experience building and QAing complex Braze canvases

• Proficient with complex canvas logic including branching, triggers, personalization, and multi-step audience entry

• Solid understanding of HTML and ability to troubleshoot email rendering issues

• Proven ability to identify errors before campaign launches

• Comfortable using AI, SQL, or other tools to verify segment and audience logic

• Strong documentation skills and experience collaborating with Legal or Compliance teams

• Experience in regulated industries such as fintech, healthcare, or insurance is advantageous

Pay Range and Compensation Package:

• The pay range and compensation package for this role will be determined based on the candidate's experience, skills, and other relevant factors.

Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.

Note:

RemoteHunter is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.