Associate Director, Campaign Strategy & Activation — Greater Chicago Area

NPyGreGC is hiring an Associate Director, Campaign Strategy & Activation to own the space between the plan we pitch and the results we deliver. You take the strategy and KPIs from our Strategy team, turn them into a go-to-market plan, and run it across influencer, creative, paid, social, and experiential until the numbers land. It is a hands-on role for someone who is as comfortable in a brief as in a performance dashboard.

The role is new. You will shape how NPyGreGC plans, tracks, and proves every campaign.

What you will do

• Build the GTM plan for every campaign: tactics, phasing, budget by tactic, KPI targets, and how we measure them.

• Walk the account and production teams through the plan before kickoff, so everyone knows their role, targets, and dates.

• Track influencer, creative, paid media, social, and experiential work against the plan every week. Correct course before the client has to ask.

• Read performance with our analytics and paid media lead, and move budget to what is working.

• Keep briefs, creator lists, and creative pointed at the strategy we sold.

• Co-write wrap reports that show results against KPIs and what to do next.

What you bring

• 6+ years in agency marketing, including 3+ years turning strategy into integrated campaign plans and leading their execution.

• Hands-on experience across at least three of: influencer and creator marketing, paid social and media, content and creative production, experiential, earned media.

• A record of hitting campaign KPIs, and the ability to explain how you did it.

• You lead teams you do not manage, through a clear plan and steady follow-through.

• Fluency with performance data. You turn numbers into decisions.

Bonus points

• Entertainment marketing experience: theatrical, streaming, or TV launches.

• Time at an independent agency that was growing fast.

• Experience with CreatorIQ, Harvest, or similar tools.

Where you fit

You report to our Director of Strategy, with a dotted line to Account Services. Day to day, you work with Account Services, Influencer Marketing, Creative Services, and our analytics and paid media lead. The team is spread across New York, Los Angeles, and beyond; you will be our Chicago-based anchor.

Compensation

Base salary: $95,000 to $115,000, based on experience.