Marketing Operations & Automation Specialist — United States

At ymsPsvDRSE, the Marketing Operations & Automation Specialist plays a critical role in supporting marketing operations, campaign execution, lead management, and digital infrastructure. This position requires strong hands-on experience with Salesforce CRM, Salesforce Marketing Cloud Account Engagement (Pardot), and website development and CMS administration. The ideal candidate will be comfortable managing marketing systems, troubleshooting technical issues, maintaining integrations, and supporting the website in addition to executing and optimizing marketing campaigns.

Key Responsibilities

• The Marketing Operations & Automation Specialist is responsible for managing and optimizing automated marketing campaigns and nurturing relationships with leads and customers. A successful team member will:

• Develop, implement, and manage marketing automation strategies that align with the company's goals.

• Create and executing multi-channel marketing campaigns across all channels including, but not limited to email, social media, and web. This includes communication with both current and prospective customers and partners.

• Own the day-to-day administration, configuration, and optimization of Salesforce CRM and Salesforce Marketing Cloud Account Engagement (Pardot), including campaign management, lead routing, segmentation, automation rules, data management, reporting, and system integrations.

• Manage ZoomInfo and other marketing technology platforms to support prospecting, segmentation, data enrichment, and campaign execution.

• Develop dashboards and analyze campaign performance metrics to refine strategies and improve ROI.

• Collaborate with sales teams to ensure seamless integration of marketing efforts into the sales process.

• Analyze data from marketing campaigns to measure effectiveness; adjust strategies based on insights gained from analytics reports.

• Monitor industry trends related to marketing automation technologies; recommend improvements or new tools as necessary.

• Leverage AI tools to enhance campaigns as appropriate, including driving personalization, analyzing customer data for more effective targeting, and accelerating tasks.

• Manage the back-end of company website and CMS as needed, including building and updating pages, managing forms and integrations, troubleshooting website issues, implementing basic HTML/CSS updates, maintaining tracking and analytics, and supporting ongoing website improvements.

• Implement targeted segmentation strategies to reach specific audience segments effectively.

• Establish strong connections with leads through personalized communication and relevant content.

Skills and Qualifications

To excel as the Marketing Operations & Automation Specialist, candidates will need:

• Experience: 3-5 years in marketing automation, CRM integrations, and digital marketing.

• Knowledge of Best Practices: Strong understanding of email marketing, lead nurturing, and sales enablement strategies.

• Candidates should possess Market Research and Marketing Strategy skills to analyze audience behavior, segment markets, and contribute to data-driven campaign planning.

• Salesforce & Marketing Automation: Advanced hands-on experience with Salesforce CRM and Salesforce Marketing Cloud Account Engagement (Pardot), including campaign management, automation, segmentation, lead management, reporting, data hygiene, and CRM/marketing automation integrations.

• Website & CMS Management: Strong hands-on experience with WordPress or similar CMS platforms, including page development, website administration, forms and integrations, troubleshooting, HTML/CSS, analytics implementation, and ongoing website maintenance.

• Experience in B2B technology or enterprise software environments and familiarity with digital transformation or integration solutions is a plus.

• Ability to work independently in a remote setting, manage multiple projects, and adapt to evolving priorities and tools.