Performance Marketing Manager — United States

Senior Performance Marketing Manager

Location: Texas (Remote, must be willing to travel 50%)

Travel: Approximately 50%

Compensation: $150,000 – $185,000 Base Salary

Employment Type: Full-Time

Position Overview

We are seeking an experienced Senior Performance Marketing Manager to lead performance marketing strategy, manage a high-performing marketing team, and drive customer acquisition and revenue growth across digital and mobile channels.

This individual will oversee performance marketing initiatives with a particular emphasis on mobile app acquisition, affiliate marketing programs, paid media, and growth marketing. The successful candidate will bring a strong background in scaling customer acquisition campaigns, optimizing marketing spend, and managing teams responsible for delivering measurable business results.

This is a highly collaborative, leadership-oriented role requiring someone who can balance strategic planning with hands-on oversight of campaign performance, channel development, team execution, and partner relationships.

The position is remote for candidates based in Texas, with approximately 50% travel required to support business initiatives, team collaboration, partner relationships, and marketing operations.

Key Responsibilities

Performance Marketing & Customer Acquisition

• Develop and execute comprehensive performance marketing strategies focused on customer acquisition, engagement, conversion, and revenue growth.

• Own performance across key acquisition channels, including paid social, paid search, display, programmatic, and other digital marketing platforms.

• Manage campaign budgets, acquisition targets, ROAS, CAC, LTV, conversion rates, and overall marketing efficiency.

• Identify opportunities to scale successful campaigns while continuously optimizing underperforming channels and initiatives.

• Establish performance benchmarks, reporting frameworks, and KPIs to measure campaign effectiveness and business impact.

Mobile App Marketing & Growth

• Lead mobile app user acquisition strategies across iOS and Android platforms.

• Develop and optimize campaigns focused on app installs, user activation, retention, engagement, and monetization.

• Manage mobile acquisition channels and platforms, including Meta, Google App Campaigns, TikTok, and other relevant networks.

• Utilize mobile measurement and attribution platforms to evaluate campaign performance and optimize acquisition spend.

• Partner with product, analytics, and technology teams to improve the mobile user journey and overall app performance.

• Drive strategies to improve customer lifetime value, retention, and long-term user growth.

Affiliate & Partnership Marketing

• Own and scale affiliate marketing programs, developing strategies to expand partner networks and drive incremental customer acquisition.

• Recruit, manage, and develop relationships with affiliate partners, publishers, networks, and performance-based marketing agencies.

• Establish affiliate program structures, commission models, performance incentives, and partnership agreements.

• Monitor affiliate performance, identify growth opportunities, and ensure partner activity aligns with acquisition and profitability objectives.

• Build processes to evaluate partner quality, attribution, incrementality, and overall program effectiveness.

Team Leadership & Management

• Lead, develop, and manage a team of performance marketing professionals across acquisition, affiliate, and digital marketing functions.

• Establish clear performance expectations, objectives, KPIs, and accountability across the team.

• Mentor and develop team members, supporting professional growth and building a high-performing marketing organization.

• Oversee day-to-day execution, resource allocation, campaign priorities, and workload distribution.

• Foster a data-driven, collaborative environment focused on experimentation, continuous improvement, and measurable results.

• Work closely with executive leadership to communicate performance, strategic priorities, and growth opportunities.

Analytics, Optimization & Strategy

• Leverage data and analytics to evaluate channel performance, identify trends, and inform marketing decisions.

• Develop and oversee A/B testing, creative testing, audience segmentation, and campaign optimization strategies.

• Manage marketing budgets and ensure efficient allocation of spend across acquisition channels.

• Collaborate with internal stakeholders across product, finance, analytics, and commercial teams to align marketing initiatives with broader business objectives.

• Stay current with emerging performance marketing trends, mobile acquisition strategies, affiliate opportunities, and evolving digital advertising platforms.

Required Qualifications

• 7+ years of experience in performance marketing, growth marketing, digital acquisition, or a closely related discipline.

• Demonstrated experience managing and developing performance marketing teams.

• Strong background in mobile app marketing and user acquisition across iOS and Android.

• Proven experience building, managing, and scaling affiliate marketing programs.

• Extensive experience managing paid acquisition campaigns and performance-driven marketing channels.

• Strong understanding of marketing performance metrics, including CAC, LTV, ROAS, CPA, conversion rates, and retention.

• Experience managing substantial marketing budgets and optimizing spend against acquisition and revenue targets.

• Strong analytical capabilities and experience using marketing attribution, analytics, and reporting platforms.

• Excellent leadership, communication, relationship management, and strategic planning skills.

• Ability to operate in a fast-paced environment while balancing strategic ownership with execution and team oversight.