Vice President of Product Development and Market Strategy — United States

Vice President of Product Development and Market Strategy

Product Development Vision

The Vice President of Product Development and Market Strategy will guide the creation and evolution of the companys products while ensuring that development priorities reflect market demand and long term commercial opportunities

This executive will bridge product innovation and market positioning by identifying unmet needs evaluating emerging opportunities and directing the development of products that deliver meaningful value to customers

The position requires a leader who can combine product development expertise with strong market judgment and the ability to turn promising concepts into competitive offerings

Product Innovation and Development

Establish the companys product development vision and define priorities for new product initiatives

Identify opportunities to introduce new capabilities improve existing offerings and expand the companys overall product range

Oversee the evaluation of product concepts from initial research through feasibility assessment and development approval

Establish clear development standards and ensure that proposed products meet defined functional and commercial requirements

Encourage disciplined experimentation and evaluate new ideas according to customer relevance technical feasibility and potential business value

Guide the development of product specifications and ensure that product concepts are sufficiently defined before entering development

Development Portfolio Management

Maintain oversight of active product initiatives and assess their progress against established development objectives

Determine how development resources should be allocated across new concepts existing products and strategic improvements

Establish evaluation criteria for prioritizing product investments and discontinuing initiatives that no longer offer sufficient value

Review development milestones and address issues that could affect product quality readiness or delivery expectations

Ensure that product teams maintain clear ownership of development objectives and deliverables

Market Strategy and Product Positioning

Study changes in customer expectations industry developments and competing product offerings

Determine how individual products should be positioned within their respective market segments

Identify underserved customer requirements that may create opportunities for new product development

Assess the commercial potential of proposed offerings before committing significant development resources

Develop market positioning recommendations that communicate the practical value and distinctive advantages of each product

Evaluate market response after product introduction and recommend improvements based on customer adoption and competitive conditions

Product Launch and Market Adoption

Establish launch priorities for newly developed products and significant product enhancements

Coordinate launch preparation across product engineering marketing and commercial teams

Ensure that product value propositions are clearly communicated to intended customer groups

Monitor initial market reception and identify barriers affecting product adoption

Use customer feedback and market performance to guide subsequent development decisions

Executive Experience and Qualifications

The successful candidate will bring 15 years or more of professional experience in product development product leadership market strategy or related executive functions

Demonstrated experience directing product initiatives from concept evaluation through development and market introduction

A strong record of identifying customer needs and translating them into viable product opportunities

Experience overseeing multiple development initiatives and making decisions involving investment priorities and resource allocation

Ability to evaluate product feasibility market demand and competitive differentiation

Experience leading multidisciplinary teams and establishing accountability for product development outcomes

Professional Expertise

Advanced understanding of product discovery development methodologies and lifecycle management

Strong knowledge of market research product positioning and customer adoption principles

Ability to evaluate product concepts through commercial feasibility and development requirements

Experience establishing product standards and reviewing development performance

Strong judgment in balancing innovation customer value development resources and market timing

Preferred Background

Experience developing technology platforms enterprise products or complex service offerings is preferred

Background in organizations with multiple product lines or continuous product innovation is advantageous

Experience introducing new products across international markets is beneficial

Experience in financial services technology or digital asset related industries is beneficial but not required

Position Details

Location

Los Angeles California

Work arrangement and scheduling expectations will be discussed during the interview process

Compensation and Benefits

Competitive executive compensation based on experience and qualifications

Performance based incentive opportunities

Comprehensive benefits package