Product Marketing Manager — Wiraa, United States

About The Company

Affirm is reinventing credit to make it more honest and friendly, providing consumers with the flexibility to buy now and pay later without any hidden fees or compounding interest. Our mission is to transform the way people access credit by offering transparent and consumer-centric financial products. As a remote-first company, Affirm supports a diverse and inclusive culture that fosters innovation, collaboration, and growth, empowering our employees to make a meaningful impact on the future of finance.

About The Role

We are seeking a highly motivated and strategic Product Marketing Manager to join our team. In this role, you will play a pivotal part in shaping how merchants experience Affirm’s products by defining product strategy, leading high-impact go-to-market (GTM) initiatives, and developing compelling narratives that drive business outcomes. This role requires a blend of strong product intuition, strategic thinking, and a bias for action. You will collaborate closely with Product, Revenue, Partnership, and Analytics leadership to bring deep customer and competitive insights into every aspect of your work.

The ideal candidate thrives in a dynamic environment, possesses excellent communication and analytical skills, and is passionate about transforming the credit industry. You will be responsible for driving product adoption, accelerating growth, and enhancing strategic client engagement through thoughtful program design and execution.

Qualifications

• 7+ years of experience in product marketing, product management, or a related role, preferably within Payments or Fintech sectors.

• Proven track record of leading successful product launches and driving GTM strategies that deliver measurable business results.

• Strong strategic thinker with excellent business acumen and the ability to connect customer needs, market trends, and product development.

• Exceptional communication and storytelling skills, capable of simplifying complex concepts for diverse audiences.

• Highly analytical mindset with proficiency in data analysis to extract actionable insights influencing product and marketing strategies.

• Experience navigating ambiguity and managing priorities in fast-paced, evolving environments.

• Demonstrated ability to collaborate effectively and influence cross-functional teams.

• Outstanding prioritization and project management capabilities, balancing short-term execution with long-term strategic goals.

• Creative problem-solver with a hands-on approach and a willingness to iterate and innovate.

Responsibilities

• Partner with Product teams to shape product roadmaps by identifying new opportunities and addressing unmet customer, merchant, and partner needs.

• Leverage customer research, competitive intelligence, and market trends to inform product development and strategic prioritization.

• Own end-to-end GTM strategy and execution for product launches, including crafting value propositions, segmentation strategies, and stakeholder alignment.

• Analyze complex data sets to inform segmentation, positioning, and optimize product marketing strategies.

• Design and implement programs to drive merchant engagement, adoption, and growth at scale.

• Collaborate with Sales, Customer Success, Enablement, and Partnership teams to ensure message consistency and maximize impact.

• Develop messaging and materials for key client-facing interactions, including bi-annual roadmap meetings with top merchants.

• Navigate ambiguity effectively, managing multiple high-priority initiatives simultaneously while mitigating risks.

• Develop a deep understanding of product functionality and business drivers to influence GTM and product decisions.

• Build and maintain strong cross-functional relationships to drive alignment and resolve dependencies.

• Champion Affirm’s values and culture by fostering collaboration, transparency, innovation, and inclusivity within the team and organization.

Benefits

• Comprehensive health care coverage with 100% premiums covered for you and your dependents, including medical, dental, and vision.

• Flexible Spending Wallets offering generous stipends for technology, food, lifestyle needs, and family-forming expenses.

• Competitive vacation and holiday schedules designed to support work-life balance and personal well-being.

• Employee Stock Purchase Plan (ESPP) enabling employees to buy Affirm shares at a discounted rate.

• Equity rewards as part of a total compensation package, aligned with experience and job-related skills.

• Remote-first work environment with flexibility to work from most locations within the country of employment.

Equal Opportunity

Affirm is an equal opportunity employer committed to fostering an inclusive and diverse workplace. We welcome applicants from all backgrounds and do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other legally protected status. We are dedicated to providing reasonable accommodations to candidates with disabilities throughout the hiring process to ensure an equitable interview experience. Affirm values the unique perspectives and contributions of all employees and strives to create a culture of respect, collaboration, and innovation.