Lifecycle Marketing Manager (Remote) — RemoteHunter, United States

About Our Client:

This organization operates in the mental healthcare sector, addressing the challenges of stigma and limited accessibility in mental health treatment. It focuses on comprehensive, evidence-based care that considers the whole person, aiming to empower individuals and improve mental health outcomes. The company maintains a remote-first work model and serves most U.S. states except Hawaii.

About the Opportunity:

The LIFECYCLE MARKETING MANAGER will lead the creation and management of multi-channel lifecycle marketing strategies to enhance patient and provider engagement. This role is critical in driving communication programs that improve access and quality of mental healthcare through data-driven, personalized campaigns across email, SMS, and push channels. The position collaborates cross-functionally to refine analytics and testing approaches, impacting both B2B and D2C segments.

Responsibilities:

• Develop and execute multi-channel lifecycle marketing strategies including email, SMS, and push notifications.

• Build and manage personalized communication programs to improve engagement for patients and providers.

• Collaborate with cross-functional teams to enhance reporting and analytics capabilities.

• Expand test-and-learn initiatives to optimize campaign performance.

• Support both B2B and D2C marketing efforts to facilitate access to mental healthcare and provider success.

Requirements:

• Minimum of 5 years’ experience in lifecycle or retention marketing with proven results.

• Expertise in enterprise-level ESPs such as Iterable and Hubspot for campaign automation and optimization.

• Strong analytical skills with experience in A/B testing and data-driven decision making.

• Excellent project management skills to handle multiple campaigns concurrently.

Pay Range and Compensation Package:

• The pay range and compensation package for this role will be determined based on the candidate's experience, skills, and other relevant factors.

Benefits & Perks:

• 100% remote work environment supporting work-life balance within the United States (excluding Hawaii).

• Comprehensive health benefits including medical, dental, vision, life, disability, and FSA/HSA.

• Access to 401(k) retirement savings plan.

• Generous paid time off policies including two company-wide shutdown weeks.

• Paid parental leave for birthing, non-birthing, adopting, and fostering parents.

• Employee Assistance Program supporting mental and physical health.

• Quarterly department stipend for team activities or gatherings.

• Participation in community and employee resource groups.

• Home office stipend plus monthly internet or cell phone expense support.

• Wellness program with year-round initiatives and monthly wellness stipend.

Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.

Note:

RemoteHunter is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.