Brand Manager — Dearborn, MI

Our client is a well-established, globally recognized apparel and lifestyle brand known for its commitment to quality, durability, and innovation. With a strong heritage and loyal consumer following, the company continues to evolve its product offerings and marketing strategies while staying true to its core values.

About the Role

We are seeking a Brand Marketing Manager – Men's Products to lead the development and execution of compelling, consumer-driven product marketing initiatives across a men's apparel portfolio.

This role will be instrumental in shaping how products are positioned, communicated, and brought to market. Working closely with Product, Merchandising, Creative, Brand, and Strategy teams, this individual will translate product features and consumer insights into impactful storytelling that drives brand awareness, engagement, and sales.

The ideal candidate brings a strong background in apparel, fashion, or retail brand marketing, with experience developing integrated campaigns, managing seasonal product launches, and collaborating across cross-functional teams.

Key Responsibilities

Brand Strategy & Product Storytelling

• Develop consumer-focused product marketing strategies and seasonal campaigns aligned with overall brand and business objectives.

• Translate product features, benefits, and consumer insights into compelling messaging and differentiated product stories.

• Create seasonal product briefs that communicate unique selling propositions, campaign concepts, and key consumer benefits.

• Represent the voice of the consumer throughout the go-to-market (GTM) process.

• Partner with Product Design, Merchandising, and Consumer Insights teams to strengthen product positioning and storytelling.

Integrated Marketing & Campaign Execution

• Plan and execute integrated marketing initiatives across paid media, social media, PR, digital, retail, events, and content.

• Collaborate with Creative and Marketing teams to develop campaign assets, including photography, video, digital content, point-of-sale materials, and in-store activations.

• Support lifestyle, product, and video shoots, including creative briefs, wardrobe direction, production deliverables, and asset selection.

• Ensure consistent product messaging across direct-to-consumer, wholesale, and international channels.

• Partner with marketing leadership on campaign concepts, creative approvals, and execution.

Cross-Functional Collaboration & Project Management

• Manage multiple marketing initiatives simultaneously, ensuring timely execution and alignment with business priorities.

• Coordinate with internal stakeholders, external agencies, creative partners, and vendors.

• Present seasonal marketing strategies, product programs, and campaign plans to cross-functional teams and senior leadership.

• Collaborate with Product, Legal, and Merchandising teams to ensure consistency across product claims, naming, messaging, and packaging.

• Analyze campaign performance, identify key learnings, and recommend opportunities for optimization.

• Stay informed on industry trends, competitor activity, and evolving consumer preferences.

Qualifications

Required Experience & Skills

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent professional experience.

• 6+ years of experience in brand marketing, product marketing, or integrated marketing.

• Experience within apparel, fashion, or retail is required.

• Demonstrated experience developing consumer-focused product stories and integrated marketing campaigns.

• Strong understanding of go-to-market strategies, seasonal product launches, and campaign development.

• Experience partnering with Product, Merchandising, Creative, and cross-functional marketing teams.

• Excellent communication, presentation, organizational, and project management skills.

• Ability to influence stakeholders and manage multiple competing priorities.

• Proficiency in PowerPoint, Keynote, Excel, Word, and related business tools.