Marketing Manager — Plano, TX

Job Summary:

We are seeking a hands-on Marketing Manager to plan and execute marketing initiatives that support business growth, brand awareness, and sales performance. This role requires someone who can manage projects independently while remaining actively involved in day-to-day execution. The ideal candidate is comfortable working in a lean team and collaborating with colleagues across China and the U.S.

Key Responsibilities:

• Develop and execute marketing plans aligned with business priorities, product launches, and sales objectives.

• Manage marketing campaigns from planning through execution, including content development, digital marketing, events, and promotional activities.

• Coordinate with sales, product, and other teams to develop marketing materials and support commercial initiatives.

• Work directly with agencies, vendors, and external partners to ensure timely, high-quality delivery.

• Manage marketing budgets, track campaign performance, and recommend improvements based on results.

• Collaborate with China-based and U.S. teams to align messaging, priorities, and project execution.

• Support brand consistency across marketing channels and customer touchpoints.

• Take ownership of day-to-day marketing deliverables and step in directly wherever execution support is needed.

Required:

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

• 5+ years of relevant marketing experience, including independently managing campaigns or projects.

• Hands-on experience with campaign execution, content development, digital marketing, and cross-functional coordination.

• Strong project management, communication, and problem-solving skills.

• Ability to manage multiple priorities and deliver results in a lean, fast-paced organization.

• Professional proficiency in English and Mandarin Chinese to collaborate with China-based and U.S. teams.

Preferred:

• Experience in consumer products, mobility, powersports, or related industries.

• Experience working with international or cross-cultural teams.

• Familiarity with marketing analytics, digital advertising platforms, and agency management.