Brand Designer — Haystack, United States

This employer is seeking a Brand Experience Designer to help define and build a consumer-facing brand identity. The role focuses on creating a distinct, trusted, and cohesive experience across both digital product touchpoints and marketing initiatives.

The Role

• Develop and evolve a comprehensive brand identity system, including visual language, voice, tone, motion, and design principles.

• Partner with product design teams to integrate brand elements into the user experience, ensuring consistency across onboarding, loyalty features, and interface interactions.

• Establish creative direction for marketing and growth initiatives, including campaigns, social media, and lifecycle communications.

• Define how the brand manifests in physical and service-based environments to ensure a seamless transition between digital discovery and in-person experiences.

• Lead design execution through collaboration, critique, and hands-on creation, utilizing tools such as Figma, motion software, and prototyping.

What You'll Need

• 8+ years of experience in brand design for consumer products, supported by a portfolio demonstrating the evolution of a brand across product and marketing.

• Proficiency in Figma (including variables, components, and tokens) and experience with motion design tools and basic coding for prototyping.

• A deep understanding of design systems, component thinking, and the ability to balance brand expression with functional user experience.

• Strong communication skills with the ability to articulate design decisions to cross-functional partners, including product managers and engineers.

What's On Offer

• Annual salary of $149,000 – $304,000, depending on geographic location and experience.

• Opportunity to shape a consumer brand from the ground up within an innovative, growth-oriented environment.

• Access to a collaborative team culture that values experimentation, data-driven insights, and the integration of modern design tools.

Apply via Haystack today!