Email Marketing Specialist — Addison Group, Fort Worth, TX

Job Title: SF Email Designer

Location: Dallas-Fort Worth Metroplex

Pay: $60,000 - $85,000 / year

Work Schedule: On-Site T-Th; Remote M and F

Benefits: This position is eligible for medical, dental, vision, and 401(k).

About The Company:

Our client is seeking a SF Email Designer to support customer engagement initiatives across email, SMS, and social media channels. This role offers the opportunity to execute data-driven marketing campaigns, enhance customer journeys, and contribute to the growth and optimization of digital communication programs.

Job Description:

The SF Email Designer will be responsible for executing and optimizing multi-channel marketing campaigns that support customer acquisition, engagement, and retention objectives. This position plays a key role in audience segmentation, marketing automation, campaign testing, analytics, and performance reporting. The ideal candidate will have hands-on experience managing digital marketing channels, leveraging marketing technology platforms, and using data to improve campaign results.

Key Responsibilities:

• Execute email, SMS, and social media campaigns designed to increase customer engagement and business growth.

• Maintain and manage an integrated campaign calendar, ensuring marketing initiatives are launched on schedule and aligned with organizational priorities.

• Build and optimize automated customer journeys that deliver relevant communications based on customer activity and engagement.

• Develop channel standards, reusable templates, and best practices to improve consistency, usability, and mobile responsiveness.

• Design and manage testing initiatives to evaluate messaging, timing, content, and audience strategies.

• Analyze campaign results and provide recommendations to improve engagement, conversion rates, and overall channel effectiveness.

• Create and maintain reporting dashboards that track channel performance and highlight key trends and opportunities.

• Monitor deliverability metrics and implement best practices to maximize message placement and audience reach.

• Support subscriber growth initiatives while maintaining audience quality and data integrity.

• Develop targeted audience segments using customer attributes, behavioral insights, and engagement history.

• Document campaign processes, procedures, and operational standards to support consistency and scalability.

• Ensure marketing communications adhere to applicable privacy, communication, and compliance requirements.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• 3+ years of experience managing email, SMS, and social media marketing programs.

• Experience using marketing automation and campaign management platforms.

• Strong understanding of customer journey development, segmentation, personalization, and testing methodologies.

• Proven ability to improve campaign performance through data analysis and optimization strategies.

• Experience managing multiple projects and deadlines in a fast-paced environment.

• Working knowledge of HTML and SQL in support of digital marketing initiatives.

• Strong analytical, critical-thinking, and problem-solving abilities.

• Excellent verbal and written communication skills.

• Highly organized with strong attention to detail and project coordination skills.

• Ability to collaborate effectively across departments while also working independently.

Additional Details:

• Knowledge of enterprise marketing platforms, customer engagement tools, and channel management systems is highly desirable.

• Familiarity with customer lifecycle marketing, engagement scoring, and audience management strategies is a plus.

• Experience with project management platforms such as Asana, Jira, Workfront, or similar solutions is beneficial.

• Relevant marketing or platform certifications are considered a plus.

Perks:

• Opportunity to work with advanced marketing technology and automation platforms.

• Exposure to strategic, multi-channel marketing initiatives.

• Collaborative team environment with cross-functional partnership opportunities.

• Professional development and career growth potential.

• Ability to make a measurable impact on customer engagement and marketing performance.

• Fast-paced and innovative environment that values new ideas and continuous improvement.