Brand Designer — Wiraa, United States

About The Company

Iterable is the AI customer engagement platform built for enterprise scale, trusted by global brands such as Redfin, SeatGeek, Priceline, Calm, and Box. Our platform enables organizations to activate customer data from any source, design seamless cross-channel experiences, and optimize engagement through Nova Intelligence, the AI layer of our platform. With enterprise-grade security and compliance, nearly 1,200 brands across more than 50 countries rely on Iterable to drive growth, deepen customer relationships, and deliver joyful customer experiences. Recognized globally by G2, Gartner, and TrustRadius for leadership in personalization, marketing automation, and mobile marketing, Iterable operates offices in San Francisco, Denver, London, Sydney, and Lisbon, alongside a remote workforce worldwide. We are committed to fostering a diverse and inclusive workplace and welcome candidates from all backgrounds to join us in shaping the future of customer engagement.

About The Role

We are seeking a Lead Brand Designer to join our Brand & Content team. This role is pivotal in shaping how Iterable’s brand is visually expressed across multiple channels including our website, advertising, and events. The Lead Brand Designer will own and evolve the brand identity system, set the visual direction for marketing initiatives, and create high-impact creative assets that drive measurable results. The ideal candidate combines exceptional hands-on design skills with an eagerness to leverage AI tools to scale creative output. This position requires leadership in brand consistency, creative strategy, and collaboration across cross-functional teams to ensure our brand remains differentiated and recognizable in the marketplace.

Qualifications

• 7-10 years of experience in brand design and creative strategy roles, preferably within a technology company.

• Strong portfolio demonstrating exceptional brand and marketing design, with depth in digital campaign design, event, and presentation work.

• Proven experience developing and evolving brand guidelines, design standards, templates, and scalable creative systems.

• Experience creating, optimizing, and scaling creative for paid social and digital display campaigns.

• Ability to integrate creative strategy with performance data and analytics to inform design decisions.

• Comfortable presenting creative strategy and results to executive and C-suite audiences.

• Expert proficiency in Figma and Adobe Creative Suite.

• Demonstrated enthusiasm for AI design tools and experience incorporating them into creative workflows.

• Bonus points for agency experience, B2B or B2B SaaS background, motion design or video editing skills, experience with generative AI creative tools, and basic industry knowledge of marketing technology or customer engagement platforms.

Responsibilities

• Evolve and improve Iterable’s brand design guidelines and systems, including color hierarchy, typography, photography, and illustration standards.

• Serve as the brand leader and advocate, ensuring consistency across marketing, product, partners, and other market-facing applications.

• Develop and maintain templates and toolkits for consistent on-brand execution across teams.

• Set the visual direction for Iterable’s website in partnership with the web team and product marketing.

• Own product imagery standards in marketing, collaborating closely with product design.

• Define and art-direct photography and illustration usage, minimizing reliance on stock imagery.

• Establish review standards and quality assurance processes to maintain brand accuracy at scale.

• Lead creative development for campaigns, advertising, and events from concept through execution.

• Design event and trade show creative that enhances brand presence and generates reusable assets.

• Partner with sales and field marketing to create compelling sales and executive presentations.

• Collaborate with content marketing and copywriters to ensure creative assets are impactful and aligned.

• Work with demand generation teams to develop, test, and optimize creative for paid programs, linking design decisions to business outcomes.

• Use performance data and analytics to refine creative strategy and inform iterations.

• Establish testing methodologies to understand creative resonance with target audiences.

• Present creative strategy and outcomes to marketing leadership and executive stakeholders.

• Drive adoption and experimentation with AI tools to enhance creative operations and output.

• Develop a clear perspective on the role of AI in creative work, balancing automation with human judgment.

• Evaluate emerging creative tools and determine suitability for adoption or testing.

Benefits

• Opportunity to work with a global, innovative technology company recognized as a leader in customer engagement.

• Collaborative and inclusive work environment with a strong emphasis on diversity.

• Access to cutting-edge AI tools and creative technologies.

• Competitive compensation and benefits package.

• Global and remote work opportunities with offices in multiple international locations.

• Professional growth supported through exposure to cross-functional teams and executive leadership.

Equal Opportunity

Iterable is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applicants from all backgrounds and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.