Content Strategist & Creator — Funnel Efficiency, United States

Content Strategist & Creator

Funnel Efficiency · Full-time · Remote (US-based) · $75,000-$90,000

The Role

We're hiring one person to own creative end to end: deciding what ads we should run for our clients, concepting them, and making them yourself, with a camera, with editing software, with AI tools, and with outside creators when that's the smarter move.

This is not a coordinator role. You own the work from first idea to final cut, and you could make every piece yourself. When it makes sense, you'll also bring in and direct outside content creators, but the result is still yours.

About Funnel Efficiency

Funnel Efficiency is a full-funnel growth partner that combines performance marketing, data engineering, creative production, and financial modeling under one roof. We build growth systems, not one-off campaigns.

We've managed more than $250M in ad spend, served over 1 billion impressions, and generated $625M+ in revenue for clients in healthcare, legal, CPG, beauty and wellness, and technology. We're based in Los Angeles, fully remote, and rebuilding around AI.

What You'll Do:

• Creative strategy. Decide what creative each client needs next: hooks, angles, formats, offers, based on what's performing and what the market is responding to.

• Concepting. Review competitors' ads, then turn strategy into concrete concepts: write the scripts, shot lists, storyboards, and briefs.

• Production. Film and edit video ads for social (Meta, TikTok, YouTube Shorts). UGC-style, product demos, talking head, motion, whatever the concept calls for. Own execution start to finish, and when it makes sense, work with outside creators and influencers instead of doing it all solo.

• AI creative. Use AI video and image tools to make creative that would be too slow or too expensive to shoot, and know when AI is the right tool and when it isn't.

• Testing loop. Ship, read results, iterate. Every ad teaches you what the next one should be.

Who you are

Our honest guess at who thrives here: a former creator who built an audience, a channel, or a brand. You know how to make things people stop and watch, and you're ready to point that skill at brands and get paid properly for it.

You are:

• A maker first. You concept, film, and edit yourself, no producer required.

• Resourceful. You can make a $50 shoot look like a $5,000 one.

• Fluent in social. You know the formats, the hooks, the pacing, and why one video rips and another dies.

• A strategist, not just a shooter. You can look at an account and say what creative it needs and why.

• Hands-on with AI creative tools (video, voice, image, avatars), and clear on when to use them and when to shoot it.

What you bring:

• A portfolio of work you personally conceived, shot, and edited. Not managed, not briefed. Made.

• Strong video editing skills: Premiere Pro, CapCut, Final Cut, DaVinci Resolve, your call.

• Hands-on experience making video for TikTok, Reels, Shorts, and Meta ads.

• Working fluency with AI creative tools (AI video generation, voice, image, avatars) and opinions about where each fits.

• Ability to run a shoot yourself: concept, plan, film, light, capture audio, direct whoever is on camera.

• Clear thinking about direct-response creative: hooks, angles, offers, and testing structure.

Nice to have:

• Experience in performance marketing or at an agency.

• Comfort on camera when a concept calls for it (not required).

• Motion graphics or design chops.

Why Join Us:

You'll work on a small, senior team where your creative decisions visibly move client outcomes. You'll get direct exposure to the full growth stack (creative, media, data, and financial modeling) instead of being siloed in one channel, and you'll work directly with the founders.

Details:

• Salary: $75,000-$90,000.

• Commitment: Full-time. This is your primary job; we're not looking for someone fitting us in around freelance clients.

• Location: Remote. You'll occasionally travel for shoots.

• Team: Small, fast, AI-first. You'll work directly with the founder.

• Benefits: Stipend

How to apply:

Skip the cover letter. Send:

• A link to one ad or piece of content you personally created, shot, and edited.

• Two or three sentences on the next test you'd run based on how it performed.

• Links to a portfolio of your creative (required), so we can see what you make.

• Any other clients or projects you'll keep, so we know this is your primary job.

Send your application to: , with the subject line "Content Strategist: [Your Name]"

If your portfolio shows range across formats, industries, and AI work alongside real footage, even better.

Funnel Efficiency is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.