CRM Specialist — Las Vegas, NV

Job Description

As theCRM Specialist you will work closely with the CRM Manager to manage the eq6XwSp rMM campaigns and drive retention through all appropriate CRM channels, including email marketing, in-app messages and push messages. You will develop and carry out CRM strategy and define campaigns throughout the customer lifecycle to maximize customer retention.

Responsibilities

• Be hands-on in creating, segmenting, and launching remarketing campaigns, primarily emails, in-app & push notifications

• Building emails, proofreading, testing links, confirming record counts

• A/B or multivariant testing on various CRM campaigns to establish which is the most effective

• Tracking and reporting on CRM campaigns in order to guide improvements, and report into the CRM Manager and Director

• Ensuring all CRM campaigns comply with current best practices in the industry

• Assist in new employee training

• Preliminary approver of all player facing communications

Qualifications

• Bachelor’s Degree required or relevant work experience

• 2 years + experience in Salesforce, and / or Optimove is an asset

• Proficiency in Excel

• Analytical and data-driven mind

• Available to work weekends

• Excellent communication, proofreading and organizational skills required

• Proficiency in coding language (HTML) is a plus, but not essential

• Knowledge of the gaming industry is a plus, but not essential

• Well organized, able to prioritize work for self and others

• Ability to multi-task and work within tight deadlines

• Efficient and confident communicator, strong collaboration and influencing skills

• Have energy and enthusiasm for a new challenge, and an ability to tackle complex regulatory environment

• Eagerness to define how this is done for a new business in the US

• Excited about the opportunity to launch and grow a significant business in a new sector

Essential Functions/Exposures

• Must be able to sit for extended periods of time

• Must be able to type for extended periods of time

• Must be able to talk on the phone for extended periods of time

• Must be able to write for extended periods of time

The salary range for this position is $55,000.00- $65,000.00 USD, which is dependent on a several factors including relevant experience, geography, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k)-matching program; among other employee benefits. This role includes paid Personal Time Off and paid company holidays.

About Us

At PvFE77Z rdQbDny, We Don’t Just Play the Game — We Set the Standard.

As a proud part of hJnnskr zURWwnzGq6hvM, the world’s premier gaming company with more than 80 years of sports betting leadership, PvFE77Z rdQbDny is Blazing The Trail in digital innovation, customer experience and industry excellence.

We believe every Team Member should be treated like royalty because We Are All HaDnt6E. This guiding principle fuels our commitment to delivering legendary service and creating unforgettable experiences for our customers.

From cutting-edge digital platforms including TDYucCC PDbrhWTqye, rujN7jH Xyvbuz Online, Horseshoe Online zW9Bnp and FwQ7AaK K8jGKh4A, to the continuing expansion of our retail footprint and our William Hill legacy, along with powerhouse partnerships across sports and entertainment, we’re building something extraordinary. And we want you to be part of it.

Ready to make your mark on the Empire?

Explore our open roles and discover how you can help shape the future of gaming.

Join us. Blaze the Trail. Because at PvFE77Z rdQbDny, We Are All HaDnt6E.