Digital Marketing Specialist — Bismarck, ND

Digital Marketing Specialist — New Hire

Position Type: Proposed Full-Time

Department: Marketing

Reports To: Director of Marketing

Position Summary

The Digital Marketing Specialist manages the technical execution and performance of the zbXQJMhh ekq3j' digital marketing efforts.

This position is responsible for maintaining the team's website, improving organic search visibility, executing digital advertising campaigns, managing HubSpot marketing communications, and developing reporting systems that connect marketing activity to measurable customer actions.

The Digital Marketing Specialist makes sure that fans can find us, understand our offerings, engage with our communications, and take the next step toward purchasing.

Primary Responsibilities

Website Management & SEO

• Maintain and update the sqxMj' website.

• Build and optimize campaign landing pages.

• Keep ticketing, membership, game, event, and promotional information accurate.

• Implement approved Season 11 branding across digital pages.

• Manage on-page SEO, including titles, descriptions, headings, internal links, and content optimization.

• Monitor Google Search Console, organic search performance, and technical SEO concerns.

• Review mobile usability, page performance, forms, and conversion opportunities.

• Audit the customer journey between the website and the NWL ticketing system.

HubSpot & Email Marketing

• Manage HubSpot marketing tools, contact properties, and segmentation systems.

• Maintain customer lists and audience segments.

• Create and manage marketing email campaigns.

• Build automated email journeys and lead-nurturing workflows.

• Manage campaign forms and landing-page integrations.

• Review subscription status, suppression lists, contact quality, and email deliverability.

• Schedule approved email and text campaigns where supported by authorized systems.

• Monitor email engagement and customer response.

• Coordinate with Ticket Sales on purchase-data imports and lead handoffs.

Digital Advertising

• Build, manage, and optimize Meta advertising campaigns.

• Build, manage, and optimize Google Ads campaigns.

• Establish campaign targeting using approved customer audiences.

• Manage digital tracking, retargeting, and conversion measurement.

• Collaborate with the Marketing Director to monitor spending against ROI.

• Test advertising creative, landing pages, and messaging.

• Coordinate with Video Production Manager on streaming-TV campaigns that require digital tracking or audience configuration.

Analytics & Reporting

• Maintain website and campaign analytics.

• Establish consistent UTM tracking.

• Develop HubSpot and digital advertising dashboards.

• Monitor traffic, leads, click-through rates, and measurable conversions.

• Report campaign performance, opportunities, and recommendations.

• Identify digital barriers that may prevent a customer from purchasing.

What This Position Does Not Own

• The overall marketing strategy or final campaign objectives.

• Final approval of customer-facing messages or advertising spend.

• Organic social media management or daily social video creation.

• Traditional newspaper, radio, billboard, or broadcast television placements.

• Graphic design ownership.

• Changes to the NWL checkout system that require league access or authorization.

Key Performance Indicators

• Website traffic and organic search visibility.

• Ticket-landing-page conversion and click-through performance.

• Qualified leads generated.

• Paid digital campaign efficiency and attributable conversions.

• Email click-through, deliverability, and conversion performance.

• Data quality and campaign-tracking completeness.

• On-time publication of approved digital campaigns.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.