Copywriter — Los Angeles, CA

About The Role

We are seeking a strategic, detail-oriented Copywriter to join our growing team and help shape the voice of a contemporary, science-backed skincare brand. This role will be responsible for translating clinical innovation, ingredient science, and product efficacy into compelling, consumer-facing narratives that drive engagement, education, and conversion across all channels.

The ideal candidate possesses a rare combination of creative storytelling and scientific curiosity—someone equally comfortable writing a breakthrough product launch campaign as they are crafting a high-performing product detail page. They understand how to elevate complex skincare science into clear, persuasive language while maintaining a premium, sophisticated brand voice. Reporting to the Art Director, this role will partner closely with Brand Marketing, Product Development, E-Commerce, CRM, Social, and Design teams to ensure consistency and excellence across every customer touchpoint.

What You'll Do

Brand & Product Storytelling

• Lead copy development for new product development (NPD) launches, from concept and positioning through campaign execution

• Craft compelling product narratives that communicate formulation innovation, ingredient benefits, and clinical efficacy

• Develop launch messaging frameworks, campaign concepts, taglines, and supporting creative copy

• Translate complex scientific information into clear, accessible, and engaging consumer language

Packaging & Product Experience

• Write and refine primary and secondary packaging copy, including product descriptions, directions, claims, and regulatory-compliant messaging

• Partner with Product Development and Regulatory teams to ensure accuracy and consistency across all packaging communications

Digital & E-Commerce

• Own website copy across key consumer touchpoints, including:

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• Product Detail Pages (PDPs)

• Landing Pages

• Collection and category pages

• Promotional banners

• Bundles and merchandising experiences

• Optimize content to balance brand storytelling, education, and conversion

CRM & Retention

• Develop copy for lifecycle marketing initiatives, including:

•

• Email campaigns

• Automated customer journeys

• Product launch communications

• Promotional and retention programs

• Write SMS messaging that reflects the brand voice while driving engagement and conversion

Social & Brand Communications

• Support social media copywriting across organic and paid channels

• Contribute to content calendars, campaign messaging, and brand storytelling initiatives

• Ensure all communications reinforce the brand's premium positioning and strategic narrative

Brand Stewardship

• Serve as a guardian of the brand voice across all channels

• Maintain consistency in tone, messaging, and positioning while adapting copy for channel-specific needs

• Continuously evolve and refine messaging frameworks as the brand grows

• Perform other duties as assigned

Qualifications

• 5+ years of copywriting experience, preferably within beauty, skincare, wellness, luxury consumer goods, or related categories

• Strong portfolio demonstrating expertise across campaign development, digital commerce, CRM, and product storytelling

• Proven ability to write within a premium, elevated brand voice

• Experience translating scientific, technical, or ingredient-driven information into compelling consumer narratives

• Strong understanding of skincare, beauty, wellness, or adjacent consumer categories

• Exceptional attention to detail and commitment to accuracy

• Ability to manage multiple projects and deadlines in a fast-paced environment

• Collaborative mindset with excellent communication and presentation skills

• Ability to perform essential duties, with or without reasonable accommodation

• Ability to operate independently in a fast‑paced, ambiguous environment

• Strong self‑management, prioritization, and ownership of outcomes

• Proactive problem‑solving and clear, consistent communication

The Pay Range For This Role Is

80,000 - 95,000 USD per year(Los Angeles, CA)