Lifecycle Marketing Manager — TalentHop, United States

This is a Fully Remote Job

About Our Client:

The organization operates in the health and wellness sector, focusing on personalized, clinician-guided care to improve energy, strength, cognitive function, and longevity. It addresses challenges in achieving optimal health by utilizing advanced diagnostics and evidence-based treatments such as hormone optimization, peptides, nutrition, and lifestyle support. The program aims to guide individuals toward becoming their healthiest and most capable selves across multiple brand offerings.

About the Opportunity:

The LIFECYCLE MARKETING MANAGER will lead the strategy and execution of email and SMS marketing across multiple brands. This role is responsible for managing all client communication channels under the organization's control, directly influencing client intake, revenue, and retention. It involves designing and optimizing automated client journeys, coordinating cross-functional teams, and ensuring the effectiveness of messaging to support client engagement and conversion.

Responsibilities:

• Develop and manage the email and SMS marketing strategy, calendar, and cadence across all brands.

• Map and oversee the client lifecycle journey, maintaining comprehensive documentation of automated touchpoints.

• Monitor and improve stage-to-stage client conversion metrics.

• Collaborate with technology and sales teams to maintain and enhance client journeys.

• Focus on client retention and reactivation strategies.

• Promote adoption of new client management tools through targeted communications.

• Execute all types of email and SMS sends including lifecycle flows, campaigns, promotions, and newsletters.

• Build and manage lead nurture, onboarding, retention, and reactivation journeys.

• Ensure timely delivery of campaigns and adapt flows for promotions.

• Define and maintain data specifications supporting lifecycle marketing.

• Manage audience segmentation and quality assurance processes.

• Create and approve email content ensuring responsiveness and quality.

• Oversee email inboxing practices and SMS compliance.

• Ensure all communications comply with HIPAA, CAN-SPAM, and TCPA regulations.

• Coordinate with clinical teams to maintain accurate, compliant messaging.

• Conduct ongoing testing and optimization of marketing flows.

• Analyze performance across the marketing funnel and report insights.

• Utilize AI tools to enhance marketing efficiency.

Requirements:

• 5 to 7 years of experience managing lifecycle, email, SMS, or CRM marketing with strategic ownership.

• Experience in service-based or subscription models with ongoing customer relationships.

• Proficiency with end-to-end email and SMS platforms, preferably or similar.

• Ability to build complex multi-step automated marketing flows.

• Strong understanding of email deliverability and SMS compliance.

• Knowledge of HIPAA, CAN-SPAM, and TCPA regulations related to marketing.

• Expertise in HTML and responsive email templating.

• Competency in data segmentation and specification documentation.

• Skilled in system mapping and process documentation.

• Experience conducting and interpreting A/B tests.

• Strong copywriting and analytical skills.

• Ability to work independently managing multiple projects.

• Preferred experience in health, wellness, supplements, or longevity sectors.

• Ability to work full-time remotely across PST to EST time zones.

Pay Range and Compensation Package:

• Base compensation: $85,000 to $95,000 annually, depending on experience.

Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.

Note:

TalentHop is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.