Digital Data Analyst II — Amarillo, TX

Optimization Specialist II to improve performance across digital campaigns and business processes by analyzing large datasets, identifying trends, and executing A/B and multivariate testing to enhance conversion, efficiency, and ROI.

Key Responsibilities

• Analyze data to uncover insights that drive performance improvements.

• Design, run, and evaluate experiments (A/B and multivariate tests).

• Build dashboards and track KPIs to monitor results.

• Translate findings into clear, actionable recommendations for stakeholders.

• Partner with marketing, product, and operations to support continuous optimization.

• Document test outcomes and recommendations to guide ongoing strategy.

Qualifications & Skills

• Strong analytical mindset with the ability to turn complex data into action.

• Proficiency in SQL and analytics tools.

• Comfort with KPI measurement, experimentation, and performance optimization.

• Strong communication skills to present insights to cross-functional teams.