Paid Media Manager — Traktion Partners, LLC, Atlanta Metropolitan Area

WHAT YOU'LL DO

Media execution (about 70% of the role)

• Plan, build, launch, and manage campaigns across paid search, paid social, programmatic display, streaming audio and video, and CTV

• Own daily optimization of bids, budgets, audiences, keywords, and creative rotation to hit client goals

• Run structured testing on audiences, creative, landing pages, and bidding strategies, and turn results into action

• Manage budget pacing and flag risks or opportunities

• Stay current on platform changes, healthcare advertising policies, and new channel opportunities

Client and account work (about 30% of the role)

• Present campaign performance to clients on regular calls, translating data into clear insights and recommendations

• Manage monthly reporting and dashboards that connect media results to business outcomes such as leads, enrollments, and patient volume

• Partner with Traktion leadership on account strategy, media plans, and proposals for new and existing clients

• Be a responsive, reliable point of contact on media questions for client teams

WHAT YOU BRING

Required

• 5–7 years of hands-on paid digital media execution, ideally at an agency or managing multiple clients at once

• Deep experience in Google Ads and Meta Ads Manager, plus working experience with programmatic, display, streaming, and CTV platforms

• Demonstrated experience working directly with clients on performance, analysis, and recommendations

• Strong analytical skills, including confidence with the Google and Meta ad platforms, including reporting, and spreadsheets

• Clear written and verbal communication, and the ability to explain results to non-marketers

• Self-directed and organized, comfortable owning work in a fully remote environment

Nice to have

• Healthcare, senior care, or other regulated-industry advertising experience

• Experience with lead generation, CRM integrations, and offline conversion tracking

• Familiarity with privacy-conscious tracking and healthcare ad policies

• Google Ads or Meta certifications

Location: Atlanta-area candidates preferred for occasional in-person team meetings, but we welcome applicants authorized to work in the U.S. from any location.