Digital Site Content Manager, RL App — Ralph Lauren, New York, NY

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

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This Manager, Digital Site Content, will be responsible for developing and executing content plans for the RL App. S/he will be play a vital role in partnering with cross-functional teams in executing the digital strategies to support the business objectives. S/he works as a highly cross functioning team player across numerous internal stakeholders to drive object recommendation and decision making on the RL App.

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• Drive DTC-NA business goals through engaging, personalized digital experiences that balance brand storytelling with customer and platform needs.

• Support the development and execution of the RL App strategy and content flighting schedule based on customer insights, business trends and company priorities, in partnership with the Digital Site Content team.

• Translate seasonal storytelling strategies to the RL App, adapting content and briefs for the platform and developing incremental App-specific experiences as needed.

• Own content UAT for upcoming App refreshes and experiences, partnering with Product, Creative, Project Management and other cross-functional teams to ensure launches are executed accurately and on time.

• Partner closely with Product to identify and prioritize new App functionality and enhancements, helping define content and business requirements and incorporate opportunities into the App roadmap.

• Partner with CRM and Marketing teams on App-specific customer experiences and initiatives, including App exclusives, personalized/interactive experiences and in-App events.

• Support App expansion into new markets by partnering with regional teams to establish processes, share best practices and ensure successful execution of App content and experiences.

• Analyze content performance across core KPIs, including traffic patterns, engagement, conversion, pathing behavior, and develop key actions and recommendations to share with cross-functional teams.

Salary range: $65,000 - $129,225 annually,

• Digital and/or brand marketing experience.

• Strong demonstrated teamwork and cross-functional collaboration.

• Strong analytical background and proven record of making metric driven business decisions within an online business.

• Ability to work with key deadlines, think strategically/creatively to solve problems,

• Proactive and positive, with a “can-do” attitude; a collaborative team player and leader who takes a thoughtful, strategic approach.

• High energy and enthusiasm and ability to succeed in a dynamic work environment.

• Excellent written and verbal communication and follow through skills.

• Skilled experience in Powerpoint and other Microsoft applications, Airtable and Adobe Analytics/CJA and strong aptitude to learn new programs. Familiarity with a CMS is also beneficial.