Field Marketing Manager — Salt, Atlanta, GA

Our client is looking for a Marketing Manager that develops and executes marketing strategies across a portfolio of brands, driving brand awareness, customer acquisition, lead generation, and revenue growth across different locations. The ideal candidate brings a data-driven, results-oriented approach, adapting strategies based on local competition, seasonal demand, operational capacity, and return on investment.

Key Responsibilities

Local Brand Strategy & Market Planning

• Develop localized marketing strategies tailored to market conditions, competitive landscapes, customer demographics, and seasonal demand.

• Adapt national brand messaging and creative assets for local audiences while maintaining brand consistency.

• Monitor market trends, consumer behavior, and media consumption to identify opportunities for customer acquisition and revenue growth.

Campaign Development & Execution

• Plan and execute integrated marketing and lead-generation campaigns aligned with each location’s business objectives and sales targets.

• Manage local advertising budgets and optimize spending across paid search, digital media, radio, television, and community events.

• Partner with operations teams to align marketing activity with staffing capacity, operational readiness, and business priorities.

• Oversee creative customization and campaign execution across multiple brands and locations.

Performance Analysis & Optimization:

• Partner with digital marketing teams and external media agencies to improve lead-generation efficiency and campaign performance.

• Track key performance indicators, including cost per lead, lead quality, conversion rates, customer acquisition costs, and return on ad spend.

• Evaluate local campaign results and identify opportunities to improve marketing effectiveness.

• Present actionable insights, campaign reports, forecasts, and budget recommendations to senior leadership.

• Continuously refine strategies based on performance data, customer behavior, and evolving business needs.

Qualifications & Experience:

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent professional experience.

• 7+ years of marketing experience, including planning and executing integrated, multi-channel campaigns.

• Experience supporting multiple brands, locations, or business units preferred.

• Strong understanding of digital marketing, paid media, lead generation, customer acquisition, and campaign optimization.

• Experience managing integrated marketing calendars across websites, email, social media, video, and direct mail.

• Ability to develop and adapt messaging and creative guidelines while maintaining distinct brand identities.

• Proven experience delivering campaigns that support customer acquisition, cross-selling, retention, and revenue growth.

• Strong analytical skills, with the ability to translate performance data into actionable insights and marketing recommendations.