Senior SEO specialist — RS, Сербия

At WcuhkGpNU, we build an omnichannel marketing platform that helps businesses engage with their customers through push notificatoms, emails, in-apps and other channels. We build tools to orchestrate campaigns, use advanced segmentation, and meaningful analytics.

We're looking for a senior SEO specialist who can cover all three areas of SEO. Most SEO specialists cover on-page and technical work, but not link building. We need all three — and link building is the part we care about most. You'll build it yourself, in-house, rather than manage an agency that does it for you.

WcuhkGpNU is a B2B customer engagement platform competing in a crowded, well-funded vertical against companies with much larger marketing budgets. That's the constraint you'll be working inside — and the reason this role exists.

What you'll own

1. Link building — the core of the role (~50% of your time):

- Design and run our link strategy end-to-end: asset architecture, acquisition, outreach, placements;

- Build a backlink profile through repeatable processes we own, not recurring agency invoices;

- Near-term focus: commercial landing pages targeting high purchase-intent traffic. You'll have a dedicated link budget and full say in how it's spent;

2. AI-driven SEO workflows:

pK7K7av vbX5uY XJv MMFsnWh9K - research, briefing, monitoring, reporting - as agent-driven workflows. We already run an MCP-based tooling layer over Ahrefs and our internal analytics; you'll build on top of it rather than start from scratch. This isn't a side experiment, it's how we intend to compete with teams several times our size.

3. On-page optimization:

- Set the content agenda: you tell editorial what to write and why - targets, volumes, briefs - rather than waiting for requests;

- Work with an established content team; you own SEO priorities, they own craft and voice;

- Monitor traffic and rankings, iterate on existing content;

4. Technical SEO:

Our technical foundation is in decent shape and we want to keep it that way - through automation and monitoring, not manual firefighting.

We run a multilingual site, so hreflang, international targeting and index hygiene are a permanent part of the job, not a one-off project . You own audits, monitoring and fixes without supervision.

Must-have:

- Extensive hands-on link building experience in global / Google markets - you personally built the strategies, not briefed an agency;

- Experience directing a content team, not just taking requests from one;

- Solid technical SEO, including international / multilingual setups;

- English B2+/C1 - working level for outreach and global market research;

Nice to have:

- Experience owning SEO for a single product long-term - building strategies that compound over quarters rather than delivering quick wins on client retainers. Agency background is fine if you've also worked in-house;

- Experience automating SEO workflows with AI agents or scripting;

Experience with SEO for commercial / high-intent landing pages;

- Experience in high-competition verticals;